Delta Airlines

The use of new technology, such as internet e-check-in and self-service kiosks, allows the processing of a significant number of passengers to be decentralized from the airport itself. This allows a better use of airport staff resources and reduces bottlenecks while, more significantly, allowing more departing passengers to be processed. Frequent flyers and business flyers who tend to travel with little luggage and appreciate any time-saving measures are currently leading the way in self-service check-in use. The other functions of self service kiosks are the kiosks help customers shave 5 to 15 minutes off the time they have to stand in line. Passengers can use the kiosks to check in for their flights, get boarding passes for originating or connecting flights, select or change seats, request to stand by for an upgrade, check baggage, change flights, and initiate multiparty check-ins. Delta plans to add more than 400 kiosks and enhance functionality to include international check-in and fee collection. With this change, Delta will offer customers more than 800 kiosks in airports nationwide. Airports such as Northwest and Delta airlines are now finding that the self-service kiosk is a valuable tool in the reduction of queues. But while the kiosk technology has been around for some time, it has still taken the industry a lot of coaxing to make passengers comfortable with the technology. The self service kiosk technology includes networked special-purpose microcomputer terminals * Video touch screens * Built-in thermal printers * Magnetic-stripe card reader The TouchPort which is being manufactured by Kinetics USA provides the best of the available technology system for the implementation of the Self service kiosk. The system consists of: * Intel ® P4 Processor 2. 8 GHz * 15† Touch Screen Display (Optional 17† Touch Screen Display Available) * 8† Wide-format Thermal Printer * Magnetic â€Å"Dip† Style Card Reader * Built-in System Support * Snap & Go Installation * Ease of Serviceability * System Reliability * The system is completely customizable and can be modified to include a large number of features as per the requirements of the buyers. Moreover, the system is easy to maintain is not very costly also. Ans2. -Delta customers will benefit from: –  · Broader reach and enhanced functionality – More than 400 enhanced kiosks will be available in 80 U. S. cities by the end of 2002.  · Quicker transaction times – Delta customers who use kiosks will receive a boarding card in less than one minute, on average.  · Dedicated customer service agents – Delta provides customer service agents dedicated to assisting customers with kiosk usage and baggage check. Self-service check-in kiosks are just one product in an array of technology enhancements provided by Delta to make travel easier for its customers. Delta offers the industry’s most extensive line of virtual check-in products available, including virtual check-in through delta. com, a toll-free telephone line, wireless Palm Powered handhelds and Web-enabled phones. Additionally, Gate Information Display Screens (GIDS) and Flight Information Display Screens (FIDS) are other technology products designed to save customers time, while keeping them informed. Delta Air Lines, the world’s second largest carrier in terms of passengers carried and the leading U. S. airline across the Atlantic, offers 5,590 flights each day to 410 destinations in 71 countries on Delta, Delta Express, Delta Shuttle, Delta Connection carriers and Delta’s worldwide partners. Delta is a founding member of Sky Team, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Without the use of such information kiosks, the customers had to spend a lot of time waiting in the queue for checking-in the airport. Moreover, the customers who are frequent travelers and business class people who do not have much time get annoyed with such long waiting times. As a result, such a system would definitely help the travelers and a lot of customers would be delighted to use this system and it creates a lot of value for the company as well. Ans3. – These fully automated information kiosks provide a very high business value for the airline industry which is one of the most emerging fields because of the increasing globalization. Thus a large no of people keep travelling for business purposes to various countries. These corporate people do not like spending their precious time waiting in the queue to check-in to the airport. As a result, the implementation of such self service kiosks are always of a very high value for the airline industry as it helps them getting more customers. Yes, they do give an airline company a lot of competitive advantage. When an airline company implements such an information system, by which a customer can do all the things sitting at home and has to just walk in to the airport half an hour before his flight would surely give that company a competitive advantage over the others who are not implementing. Because the customers of those airline companies have to spend a lot of time after coming to the airport when the other company lets them do everything at their convenience. Traveling for business or pleasure isn't what it used to be. In order to develop and maintain brand loyalty while streamlining operations in an increasingly competitive global market, airports, air carriers and hoteliers have been challenged to transform their business processes and integrate new forms of customer-facing technology. Self-service technology has played an important role in this industry transformation. Today, travelers can manage air, hotel, train, and rental car reservations and check-in using kiosk, web or mobile applications. Increasingly, these applications support preferences ranging from dietary restrictions to airplane seating to hotel room/bed types and much more. In addition, travelers can use self-service kiosks while at an airport, hotel or off-site location, bypassing long queues. While selfservice travel kiosks have the potential to improve the traveler experience by making traveling easier, quicker and more enjoyable, some travelers may experience barriers when trying to use them. Self-service kiosks often utilize touch-screens which can be difficult if not impossible for persons to use if they are blind or have low vision or mobility impairments as a result of age or disability. Providers of self-service travel kiosks are increasingly interested in removing such barriers in order to: †¢ Continuously improve the traveler experience and differentiate themselves. †¢ Build brand loyalty in an increasingly competitive global market †¢ Capture market share for the growing segment of travelers with disabilities, whose annual business and leisure.

Medicine in Colonial America

Medicine in Colonial America was much different from today, but gave us a lot of insight in the human body’s needs. Due to lack of education, experience, proper tools, and hygiene, many patients died. However, there were also many people who were saved through the medical procedures and lived full and healthy lives. Few doctors in Colonial America actually received a formal education through a medical school, because there was really only one school: the Pennsylvania Hospital (Rorke, n. d. ). This program was far too expensive and for some located too far away, thus they could not attend.Furthermore, because of the lack of complete knowledge, these schools would not have provided any more information than one would obtain by learning from another doctor, which in most cases would be a much cheaper education, thus, most doctors learned through apprenticeships. They had to complete a 7 year apprenticeship before being considered a doctor. Of course there were Quacks, or citizens who pretended to have medical knowledge just to make a profit. Moreover, there were female medical practitioners, called midwives.They received no formal education and learned through apprenticeships as well. They birthed children and cared for the ill that could not afford a doctor’s care, or lived too far from a medical facility. When not even a midwife was available to treat a patient, the women of the households were responsible for the family health. Another group that provided medical care was Catholic monks who came over from Europe and brought along their wisdom of operating techniques, healing herbs and essential oils. These monks had a special way of numbing their patients with a plant called henbane.Their patients overcame the operations more quickly while less of them died in contrast to using barbaric operation and healing techniques that many colonial doctors were using. Today, we have many medical schools that are still very expensive and vigorous, but provide a more well-rounded education. Just like the doctors of Colonial America, doctors today undergo a sort of required apprenticeship after medical school, called a residency, which, for a surgeon ranges from five to eight years, depending on their specialty.Midwives are still available, but usually take care of pregnancies. Today, midwives must go through special training to become either a CNM- certified nurse midwife, or a CM- certified midwife. There have been great advances in medical procedures since the late 1700’s. For example, according to Rorke (n. d. ) to amputate a limb, doctors in colonial times would first numb the patients’ pain by intoxicating them with brandy or rum and have them bite on a wooden stick.Then, the medical team would hold them down on the table, while the doctor tied a leather tourniquet around the patients’ limb. The surgeon would start to cut through the flesh with his amputation knife and then saw through the bone itself using an a mputation saw. Subsequently, the bone shavings were removed by pouring whiskey or just plain water over the wound. Conversely, the remaining limb was burned with a hot iron to close the blood vessels and veins. They could then wrap the stump with pure cotton bandages and let it heal. Only approximately 35% of patients survived this procedure!The procedure itself sounds cruel, but the patients’ lives might have been at risk if it had not taken place, such as the rotting of the flesh, or blood poisoning, caused by an accident, or being shot with a bullet or poisoned arrow. Another example would be dentistry. Most colonists had awful teeth, because they did not have toothbrushes and toothpaste. Thus, teeth needed to be pulled. Because there are no anesthetics, having your teeth pulled was a very painful process. The dentist would hold the patient down on a chair and yank the tooth out using a pair of everyday pliers.Once again, there were many quacks in this field that would pul l good teeth from patients and sell them to people who wanted real-tooth dentures. Moreover, in 2009, archeological teams found human remains where someone, presumably a doctor, had drilled three holes into the skull. This may have been done to relieve the skull of pressure caused by a blow to the head. Archeologists believe that this could have been the first attempt at brain surgery and may have planted the seed for today’s brain surgery procedures (CBSnews. com, 11 Feb. 2009).Hermann Boerhaave’s theory of wellbeing was that a person has four humors: bile, phlegm, blood and urine. If these humors were imbalanced, a person would become ill. To make him or her feel better, you must balance the humors (Brinkley, 2004). According to Rorke, â€Å"one must sweeten acids, purify the stomach, and rid impurities by bleeding and purging† or by using leeches to increase blood production, to balance these again. Most doctors actually let patients bleed out, because their â€Å"humors† were not balanced, whereas midwives prescribed laxatives to remove bile.Furthermore, Boerhaave believed that a â€Å"fever was the body’s attempt to keep from dying,† even though we now know that it is actually the body’s response to killing whatever is making the body sick. Although this sounds absurd when considering our knowledge with today’s medicine, many doctors and midwives used this theory to aid the ill and actually succeeded in some cases. Hygiene was the one major contribution to nosocomial, or hospital obtained, infections. Because doctors in the colonial times did not know about bacteria, viruses, and contagious diseases, they did not clean the equipment or even their hands.Today, doctors and surgical staffs take extra care to clean everything. Surgeons take an average of five minutes to wash, scrub, and sanitize hands, whereas surgeons in colonial times took an average of zero seconds. Doctors would not even wash their h ands when rotating between patients. As discussed in class, doctors would go from a person with a severe flu to a woman giving birth without washing their hands. This could not only sicken the woman, but also make the child ill. The death rate of women suffering from Puerperal fever was extremely high.This fever is caused by a bacterial infection from unsterile equipment and conditions during childbirth, and the woman’s body not being able to rid the toxins from childbirth fast enough. This could ultimately lead to death. One cannot stress the importance of hand washing and personal hygiene enough! Obviously, or at least it is obvious today, one must clean any equipment that touched a person, even if it’s just a stethoscope. Disease could spread from such an object to another person causing them to become ill as well. Scalpels, saws, drills, anything that goes into a person, must be sanitized.Today, hospitals heat the instruments so that almost all of the bacteria die, and then they soak them in an antibacterial solution to ensure there are no harmful things on them. Furthermore, some hospitals send the tools to be sanitized to a company that sanitizes them for the hospital. This cuts back on hours cleaning and provides security that the equipment is safe and clean, resulting in happy patients and staff. I believe today’s health care is mostly based around customer service. You want to make sure the patient is happy, healthy, and satisfied with your performance.The patient even has a choice to live or die by signing a DNR- do not resuscitate- form. In colonial America, however, the doctor really did not care if you enjoyed their service or not, they were trying to help you in the long run. Doctors also had more freedom to refuse treatment than they do today. In some ways I would like our health care to be like that of colonial America in regards to customer service, because there are so many people going to the emergency room who have a mi ld cold and hold up the patients who are in critical condition and really need to be seen as soon as possible.I am indifferent to DNR’s. I believe a person must be in critical condition, such as terminal cancer, to be eligible to sign this form. As previously mentioned, medicine has evolved tremendously between colonial America and now. It is still ever-changing, because we find a cure to diseases, such as Alzheimer’s. Doctors can achieve great things, but only with the help of education, experience, sterile tools, and personal hygiene.

Brainstorming Six Thinking Hats Communications Essay

Brainstorming Six Thinking Hats Communications Essay Brainstorming is one of the best-known techniques for producing fresh ideas and approaching problems from innovative new angles. Brainstorming sessions are best done in small groups; participants are asked to leave their inner critic at the door and come up with the zaniest ideas possible. This challenge is based on a tool created by famous ‘lateral thinker’ Edward de Bono to improve decision making skills. The Six Thinking Hats technique is particularly useful for group brainstorming as it emphasises ‘what if?’ thinking rather than ‘what is’ assumptions. People or groups often tend to follow certain fixed ways of thinking. This technique involves looking at a problem or issue from a number of different perspectives, each represented by a different coloured hat, and giving each one equal weighting in a discussion. White hat (= objective) When you wear this hat, you focus on available information to see what you can learn from it. You try to fill any gaps in your knowledge. This is where you analyse past trends and extrapolate from historical data. Red hat (= emotions, feelings) When you wear the red hat you use intuition, gut reaction and emotion to respond to an issue or idea. You also try to think how other people will react emotionally to the issue, and try to understand their intuitive responses. Black hat (= negatives, points of caution) When you wear the black hat you are the pessimist. You are cautious and critical and try to find reasons that things will not work. It’s a useful perspective, since it highlights any weak points in a plan and enables you to either eliminate them, or prepare measures to counter problems should they arise. Black hat thinking makes plans more resilient. Yellow hat (= positive focus) The yellow hat is the positive thinking hat. When you wear this hat you seek harmony; its optimistic viewpoint enables you to see the value, benefits and further opportunities in a plan. Yellow ha t thinking helps you keep going when everything looks gloomy and difficult. Green hat (= generates new ideas or concepts) The green hat stands for creativity. Its mood is provocative, experimental, and explorative. Wear it to playfully spin ideas free of any judgement or criticism. Blue hat (= defines focus, control of thinking) The blue hat stands for process control. It sees the big picture. Wear this hat to chair a meeting, or to bring any of the other processes /thinking approaches [?] to order. During a typical Six Hats session you will flip between different hat ‘modes’: when ideas are slow in coming you’ll try green hat thinking; when the mood gets too pessimistic, switch to yellow hat thinking; when contingency planning is needed, put on your black hat, and so on. 3 How to Play 3.a Game Instructions The six animals on the right-hand riverbank are desperately looking for their thinking caps, which the wind has cheekily deposited on the left bank. Send the hats back to their respective owners by following the 6 ways of thinking, one at a time, all the way through from the left to the right.

Hacking the Accounting Information System Essay

Hacking the Accounting Information System - Essay Example These authorized personnel will for this reason have passwords and codes to access these document. Mostly these passwords to the system will be only available to heads of departments. These passwords can sometimes be breached by individuals with capability to unlock them and thus access some accounts. This act of illegally accessing accounts of a firm by breaching their password is what is referred to as hacking. These hackers usually illegally enter into these accounts with the intentions of getting confidential information of that particular firm either to help them counter competition illegally. Accounting system provides firms with a platform to record and document all their daily business transactions. In today’s technology environment, most firms choose to launch and keep their accounting system in modernized recording keeping platforms (Turner &. Weickgenannt, 2013). Accounting system can also be launched and kept through manual record keeping system though. Both manual and electronic systems come in with different benefits and challenges. Manual systems for example tend to be costly considering expenses and time needed to manage it. The manual system however provides a relatively better platform for understanding the underlying guideline of accounting (Turner & Weickgenannt, 2013). Electronic system on the other hand comes in handy in terms of speed of processing accounting data. These automated systems are never prone to mathematical errors. This error free attribute is due to the fact that in automated systems, the accountant just need to enter information and then the alternate steps like keeping up ledgers and accounts is performed from the prior information documented earlier. The automated systems are thus quicker and work well in recovering already stored data. Most advance firms tend to prefer this system to the manual system. The automated system is however often exposed to several sever danger like hacking (Turner & Weickgenannt,

Dangers of texting and driving Essay Example | Topics and Well Written Essays - 1000 words

Dangers of texting and driving - Essay Example The basis for the risk in texting while driving is distraction of drivers’ attention from focusing on the road. The few seconds when a driver types some text on their phone is equal to driving for the exact number of seconds while blindfolded. There are real dangers involved in this with loss of human life being the ultimate risk. This act is unacceptable by its very nature of posing a risk human life. Klauer et al, conducted a study on the risks of a crash or near crash for both novice and experienced drivers when their attention is distracted yielded a positive relationship between number of distractions from secondary tasks while driving and risk of crash or near-crash. It was established that the risk increased at a significant rate among novice drivers than among experienced drivers. The secondary task distractions considered included picking a mobile phone, replying to a text or email and reading the same. However, the research did not include browsing the internet while driving (Klauer, et al., 2014). This gives a clear indication that texting while driving poses a real danger of an accident or a near- accident regardless of a driver’s competence. This act not only poses danger to the driver but also the pedestrians walking by the roadside (Rumschlag, et al., 2015). Consequences of this act reverberate across several areas of the society which include medical servic es sector, motor vehicle insurance sector as well as the country’s labor force.

ERP Failures Lessons Learned Assignment Example | Topics and Well Written Essays - 1250 words

ERP Failures Lessons Learned - Assignment Example One of the major lessons from ERP implementation is employee involvement that requires the company wishing to use ERP to put a lot of effort during implementation in assessing the ability of the employees to use the software (Ghosh, 2012). Evaluation of their current staff is important as they cannot do their daily work and implement the plan at the same time. A companys employees can lead to the success or failure of the implementation of the ERP project depending on their commitment and skills necessary to implement the project. For the ERP project to succeed, the company can employ temporary staff for daily maintenance. Another lesson learned from the ERP implementation is recognition and retention of the employees. Employers, who offer incentives to their employees engaged in the long-term implementation of the system, face few challenges as Ghosh (2012) reports. Employees get satisfaction and can remain with the employer for a long time for various reasons such as the feeling that their employer values them and allows them time to spend with their families and to appreciate the time spent in the implementation. Employees struggle to work on the project that takes too much time, and energy, yet the rewards are low. Giving employees some incentives facilitates the success of the project and a smooth implementation. Communication is very important in the management of a company as many issues that hinder the implementation of the project results from the lack of good communication between the management and the employees. Ghosh argues that Sharing the good aspects of the implementation process across all departments is very important for its success (12). Many ERP projects fail because important details on the working of the system are not revealed problems arise. Sometimes the problems are blamed on individuals but it is normally too late for action. Communication across all management levels is very important for ERP systems

Methods Essay Example | Topics and Well Written Essays - 250 words - 1

Methods - Essay Example This implores into the reader’s imagination. For example, she characterizes the puffins with phrases such as â€Å"clownish faces†, â€Å"waddling walk†, â€Å"chubby-dumpling bodies†, and â€Å"fluffy chicks†. This, she describes using a sense of humor to draw the reader (Nijhuis 1). The writer also uses definition in her essay, though not much of it. At the same time, the definition method used is emotional. For example, the statements â€Å"puffins are adorable† and â€Å"seabirds are social creatures† try to spark some emotion in the reader. Therefore, the element of definition plays a significant role in drawing the readers (Nijhuis 2). Also, the writer uses the element of classification in her essay when she talks about some types of birds. For instance, she uses the phrases â€Å"predatory gulls† and â€Å"terns†. By explaining the relationship between the various aspects and the puffins, the writer ensures that th e essay covers everything and that the reader does not get

Intellectual Property and Leadership Assignment

Intellectual Property and Leadership - Assignment Example For patenting the object it is essential that the product is analyzed for utility, enable the product for use by others, check novelty of the product that whether it is unique or not and the invention must be non-obvious. Copyright: It is awarded to original work or authorship. The entitlement remains to the author for life or for 70 years. For acquiring copyrights it is essential that the product is registered. Trademark: It identifies the source of the goods or services till the date it is used in commerce. It is subject to federal registration. Trade secret: valuable information which the organization seeks to protect till the time the information may be considered valuable. Information like ingredients of the product is considered as the trade secret. It is essential for organizations to protect their intellectual property and that sensitive trade-related information is not disclosed. Patenting of the intellectual property protects the research investment and channelizes the reac h of the markets. This requires appropriate documentation and recording for managing the intellectual property in the most effective manner. The changing time has encouraged globalization. Businesses operating in the global markets require taking decisions and assessing the challenges. The businesses are engaging in diverse work settings for profit maximization. International trade is being promoted widely for encouraging the following, Mercantilism: It is economic growth and development of the economy by increasing the exports and reducing the imports. Comparative advantage: Acquire gains from the trade of the products with which the organization is efficient. Competitive advantage: Businesses strive to acquire advantage by utilizing all the factors and resources available to the organization. Generally: Utilizing all the factors such as resources, technology, and the exchange rate. International finance includes buying of a countries currency for the utilization of goods and servi ces. This requires the determination of exchange rate which is the price of the currency of one country traded with the other. The gold exchange standards also have an impact on the value of the currency. The depreciation and appreciation of the home country’s currency are subject t various different economic factors. Contractual arrangements are made between business and the economies for their interest which attracts foreign direct investments. Analyzing international issues requires assessing political risk. Firms enter in the international markets for becoming competitive and profitable. This requires analyzing all the risk factors which are global specific country specific and firm-specific. Then further the strategies are designed which help the firms in overcoming the challenges associated with dealing with the risk. The factors like political violence and international terrorism enable the organizations in forming appropriate strategies which help it in protecting and defending its integral values. Management of the organization requires coordinating the goal s of the employees for accomplishing the desired goals and objectives of the organization. The management is required to plan, organize, staff, lead, direct and control an organization. For this, the management must possess skill sets which include political, conceptual, interpersonal, diagnostic and technical

Poverty Essay Example | Topics and Well Written Essays - 750 words - 15

Poverty - Essay Example The study is also relevant to the general concept of poverty since it is hard to separate child poverty from poverty in general. In addition, its particular and unique dimensions are rarely recognized. According to Duncan, Ziol†Guest andKalil (2010), children experience poverty as a situation that is detrimental to their emotional, spiritual, mental and physical development. Their article argues that poverty can drastically impede the ability of a child to learn. As a result, child poverty contributes to behavioral, social, and emotional problems to such children. The authors also state that child poverty not only contributes to the general ill health of the affected child, but also to poor mental health of the victim. This implies that there are greatest risks for children who encounter poverty at their tender age. This risk is even intensified if these children experience persistent and profound poverty. According to these researchers, poverty is the only greatest threat to the well-being of children (Duncan, Ziol†Guest & Kalil, 2010). The article concludes by suggesting that active public policies can have an upper hand in creating a difference. It mentions making w ork pay for those parents with little income, providing high-quality learning experience and early care for children as the necessary steps to eradicate child poverty. In addition, the article advocates for investment in the most poverty stricken children as a critical step in fighting child poverty. According to Sumner (2010), children experience a state of poverty with their minds, hands and hearts. Explaining about material poverty in the article, for instance, he argues that the emotional capacity and bodily growth of a child are hindered when the kid starts a day without taking a meal. He adds that when a minor lives in an environment that offers little emotional support to him or her, most of the positive effects of a child growing up in a

Address the simulation Essay Example for Free

Address the simulation Essay Reflecting on one event that created a disruption in my ability to address the simulation was the lack of time towards planning and setting goals related to the facilitation of the given objective. Though the inputs were given ahead of time, there were many technicalities that need to be communicated with the designers and some clarifications concerning the different standards and rules concerning implementation. Such exchanges of correspondence caused a delay in the value of ascertaining the appropriate strategy necessary towards its actual implementation and facilitation. Due to this, it brought about a disruption and limited capacity to effectively carry out the presentation. Analyzing its impact it had on our sector, clearly this lack of time pressured people to work extra harder and longer for the presentation to be completed. Since we are way past the target deadline for specific objectives, we had to rush and create sub-par to average results in each step. In essence, we had to rely on our individual and group capacities in order to effectively generate the expectations accordingly. See more: The Issues Concerning Identity Theft Essay Similarly, it also hindered our functions and efficiency due to the fact that we had to skip or pass through different stages faster than what is expected. At the same time, this disruption also provided a delay in the determination of the feasibility of the application/presentation towards Centerville. Since the project was given in our sector for careful study and analysis, we were given specific time frame and purpose in administering the appropriate expectations. Seeing this, this situation not only brought delay in our abilities but also infused limited value in the contribution of our sector. Such aspect then became crucial in ascertaining what elements are then necessary in order for this problem to be alleviated in prevented in the future instances to come. Discussion 9 Here, the conflict that occurred between the administrator and employee concerning an issue concerning the application of norms and business culture. On one hand, the administrator argues that it should be implemented because it helps carry out effectiveness and increased productivity. However, the employee contradicts this by saying it may prove to be destructive to the company’s image and would likely put them into trouble. Seeing this, the administrator vouched the case into higher authorities for immediate action. It resulted towards higher management favoring the employee. Due to this, the administrator sought to get even by using coercive actions and abuses towards the employee. Analyzing this case, it can be seen that the function and application actions provided by the administrator must have been cultivated by the decision of the upper management to support the argument of the employee. In my opinion, the mindset of the administrator has always been to improve on his tasks and responsibilities accordingly. By accepting these areas accordingly, it can help consolidate better and efficient process. Such actions are only responses towards finding means to induce appropriate tasks and delegate them to employees accordingly (Clawson, 2008). However, due to the inclination towards the employee, the administrator felt belittled and illustrated actions against ethical considerations. At the same time, the same process can also be seen in his capacity to act and react according to his VABE. Here, it contradicts his original responsibility and task of not exercising coercive and abusive actions related to his position. However, due to this inability to be recognized accordingly, he results to such harsh actions because he continues to believe in his arguments as effective. On the other hand, regardless of his original intentions and the outcome of his actions, the manner in which his VABE is applied remains to be destructive and limits his opportunity to become an effective leader (Northouse, 2008). This then creates a shift of values stimulated by one’s personal emotions and perceptions over an issue. Seeing this, the actions of the administrator limit his credibility as a leader because of his capacity to exercise decisions based on his personal interests and feelings. Rather than appealing and using formalized communication, he results to dirty tactics and abuses his power over the employee. Such dynamics then illustrate his limited capacity to address the issue effectively and hamper the relationship not only with the particular employee but to others as well. This then becomes a constraint in outlining appropriate means towards exercising competency not only in his responsibilities but also his capacity to overcome such dilemmas. Discussion 10 Analyzing the implementation of policy and development within our organization, it can be seen that there are formalized processes that allow divisions and managers to actively decipher what are the essential directions and objectives that the company should follow. Again, these amendments and inclusion of rules coincide with the goals, directions, and objectives by the company towards their employees and the workforce. In essence, the development process correlates with the active leadership and style expressed by an individual relatively affects the manner on how rules are implemented and developed accordingly (Kouzes, 2007). Similarly, in terms of defining new ground rules and aspects related to introduction of new policies, there is a corresponding process from its initial introduction towards its implementation within a specific division or to whole of the company. Such dynamics in turn provide appropriate means to correlate and integrate the value of communication (formal) between managers – subordinates and vice versa. Such dynamics then provide better means for careful analysis and study while at the same time makes leaders responsible in ensuring that ethical considerations and operational patterns are addressed efficiently (Clawson, 2008). Given that our organization has specific evaluation process for the validity of expressing options for policy development and change, it can be argued that this remains to be formalized and undergoes specific steps in order to be addressed and looked into. In particular, it tries to designate specific precepts and policies related to the feasibility of the process and how it can be applied to a particular department or division. Though informal means of evaluation are provided such as suggestion and opinions, it does not hamper and impact the decision making among leaders. Rather, these inputs are consolidated and taken into consideration when the process of utilizing its effectiveness within a particular field is sought. References Clawson, J. G. (2008). Level three leadership: Getting below the surface (4th ed. ). Upper Saddle River, New Jersey: Prentice Hall Northouse, P. G. (2008). Introduction to leadership. Thousand Oaks, CA: Sage Publishing Kouzes, J. , Posner, B. (2007). The leadership challenge (4rded. ). San Francisco: Jossey Bass.

Singapore Airlines: Business, Marketing and Operations

Singapore Airlines: Business, Marketing and Operations This paper study is based on Singapore Airlines (SIA), in this case study the project has discuss about the SIAs Business, Marketing and operational strategy, what are the changes is the SIAs facing in future, how this airline company has changed its strategy and how this airline from a small country-state with a population of about three million people, on an island no larger than the Isle of Man, earn a reputation for being the most constant money-making airline in the world, in spite of the various world-wide recessions. The paper study also discuss about, how the Singapore Airline retained employees and the customers. QUESTION 1: Evaluate SIAs Business, Marketing and Operational Strategies and assess their effectiveness in relation to the competition? Over the last decade Singapore Airline has grown from a local airline into one of the worlds leading passenger and cargo carriers. In an attempt to survive, many of the organization which is working in the same business tried to observe and investigate the approaches or strategy which are using by Singapore Airlines (SIA, 2007). Finally it became clear and understandable that SIA are more competitive because of its business and operations strategy. The long term growth of a business design to provide and maintain shareholder value is called the business strategy. So, this part of the paper contains the business, market and operation strategy of Singapore Airlines. As we all know the SIAs has developed a status for being an industry innovator as well as doing things in a different way than its competitors who are in the same industry line, for example, As the study says SIA was the first airline to introduce free drinks, a choice of meals and free headsets back in the 1970s. Not only this, the Singapore airlines are the first who start a two year programme to install Kris World, that is a new in-flight entertainment scheme, for passengers in all three classes of its Megatop B747s. KrisWorld provides around 22 channels of video entertainment, around twelve digital audio channels, around ten Nintendo video games (Nintendo was best known for console industry and famous for home video game), and always alert the destination information and provides a telephone at each seat. By using this innovative ideas and creativity techniques the SIAs has done wonder in this airline business and earn a reputation for being the most consistent money-making airli ne in the world. Not only this, SIAs has done many changes in the history of airline and they provide numerous innovative ideas and doing things differently than its competitors. SIAs is the one who spend lot of millions in order to install KrisWorld movies; by doing this they had given an amazing entertainment to their customers while traveling and this lead to make them a different from their competitors and by adding this KrisWorld they are the first one to do so and this types of strategy help them a lot in becoming a number one in these business. SIA is the first in the market for discoverer and performer of the mostly innovative live teletext news service (KrisNews) and also for an interactive in-flight shopping service for its aircrafts. These creative and innovative developments by SIA, eventually won numerous awards for the best air lines. SIA was the first airline which bought a collection of finest chefs from all over the world to serve best in-flight cooking for its passengers as well as it was the first airline which tried to accomplish the wants of individual passengers by launch the special meal service with lighter and better options plus the unique in-flight meal service which is specially introduced for young flyers and enabled them to choose their desired meals up to 24 hours before the flight departure. Besides that, SIA started to update its menus monthly and even weekly to create an impression among its frequent travelers and also to keep track of flyers tastes. These were the main line of attack for SIA to compete among its competitors in the market and also to shore up its business strategy1. The main success of SIAs is Singapores Changi airport, Changi is situated in eastern end of the Singapore. Changi airport is one of the world busiest airport QUESTION 2: Using change management models evaluate how the company has changed; in strategic terms. QUESTION 3: What challenges is SIA facing in the future. What should SIAs business and operations strategies be for the future and why? Provide justification for your recommendations. As we know that SIAs is the one of the leading airport in the world but due to the large number of competitors in the world. SIAs have to maintain their top ranking in the future by maintaining their operations and business strategy and by developing more innovative ideas. The challenges which a SIA facing in future is mainly due to their competitors, as we all know in airline business the profit is very less and its mainly because of growing airline industry, passengers have many choices to select the low fare flight, so they must provide the better facility in a lower price that may affect their capital turnover. Recession is also the one of the factor for affecting then in future. Like in recession, there is a reduction in number of fliers. In future there is my advance airplanes/crew because of the competition and so the availability of the best crew is very important. There are more challenges that airline industry is facing like escalating costs and stiff competitions. As this part of the paper contains that which type of business as well as operations strategies should SIAs makes for their future and which makes them different from there competitors. Before going to this we must know about the operations strategy, operations strategy is the total guide of decision made the management which leads to the long-term growth for any type of operations, it is the long term process. Basically operations strategy is the method or tools that help us producing goods and services to the consumers. Operations basically deal with the producing or delivering of goods. This paper study discuss the competitive strategies of Porter, In 1980s Porter has argued that there is two types of competitive advantages which can be shared with either a broad or narrow competitive scope to create four well known business strategies: 2 Cost leadership, Differentiation, Focused low-cost, and Focused differentiation The Porters four competitive strategies are shown in table below:- Competitive Advantage Lower Cost Differentiation Cost leadership Differentiation à ¯Ã†â€™Ã… ¸ broad target Low cost focused Focused differentiation à ¯Ã†â€™Ã… ¸ narrow target Cost leadership technique or strategy is normally used by the companies for generally generating the profit even though the low price of the product or the services offered. In this strategy company mainly focused on the decreasing of price and retaining their old customer and generating the new one, so by applying this rule to the airline business SIAs have to take some initiative for lowing there prices in spite of that providing the full facility to their passengers. By doing this the SIA is always be a head from its competitor in present as well in future because doing this the high, medium and even low class passenger get attractive towards it and SIAs will make even more profit than earlier. Differentiation strategy, in this strategy a companys offers a service that consumers perceived it as a different and ready to pay a high amount or cost for that. So, SAI have to innovate some new facilities like new entertainment programs while travelling and some advance technology features with some extra cost, and it must be different as well as a new thing for passengers so that they are ready to pay a high amount for it. Or do offering the old facilities but offered it in that manner that passengers are ready to pay a high amount. This type of innovation or creativity make them different from there competitor and good for future also. Focus Differentiation strategy focus on a narrow sector and within that sector, they are attempting to achieve either a price advantage or differentiation. The principle is that the sector which is focusing must be better served by entirely focusing on it. So, SIAs must use this strategy for be a top in their business by focusing in a small small sector and offered better services to the passengers and then they will definitely be a head in the airline business. Reflection on Career Goals: Becoming an Ophthalmologist Reflection on Career Goals: Becoming an Ophthalmologist 1. Please provide evidence of activities and achievements which demonstrate your commitment to a career in this specialty and/or which have led to the development of skills relevant to a career in this specialty.(250 words) My inspiration for becoming an ophthalmologist stemmed from working in DARUL-HIKMAT DARUL-SHIFA, a charity eye hospital in Pakistan, which I have attended biannually since first year in medical school. There I observed how a small procedure brings a remarkable improvement in the quality of a patients life. Out of my own interest, I undertook 2 ophthalmology electives. I was privileged to observe practice on an incredible elective at MOORFIELDS EYE HOSPITAL. It was a great experience and further motivated me to become ophthalmologist. I achieved Distinction in Ophthalmology during my MBBS. As a Foundation year doctor, I regularly attended eye clinics and theatres in my free time. I did a week of a TASTER SESSION and managed to arrange a SPECIAL MODULE in ophthalmology during my GP rotation. I have made several international presentations and have published in peer reviewed journals. I have excellent hand to eye coordination and dexterity. I am competent in Objective Subjective Refraction. The combination of medicine and surgery, along with the variety of cerebral and fine motor skills necessary has drawn me to the specialty. It is the only specialty that has satisfied me to practice medicine at the highest level. Sight is the most valued of senses for many people, and to be in a position to improve and restore sight, as well as prevent eye disease, gives me great pleasure. I am a dedicated, hardworking, and energetic person. In addition, I have passed RCO exams and my experience in ENT, neurosurgery, diabetics and oncology make me a great candidate. 2. Please provide details of outstanding achievements outside the field of medicine. (250 words) I have regularly arranged clinical courses for the junior doctors and GP since 2008. The courses consist of â€Å"ECG interpretation day† â€Å"Pain Management Course† â€Å"Eye ENT day†. This involves a great deal of organizational and managerial skills. This has also given me experience of developing a successful business plans and dealing with the finances, which will be very beneficial for me, in the future, to set up new services in the NHS. Following additional demand, I have setup a company with a name of AR MEDICS to organise courses more widely. We won the first prize of  £5000 in South Asian Federation (SAF) Quiz competition, 2004. As Sports Coordinator at Medical College, I reformed the Sports Society and wrote its new rules and regulations. For the first time in its 25 year history, I arranged sports fixtures with other universities and introduced new sports. This improved college sports reputation remarkably. I was the captain of the basketball team and was awarded â€Å"Colours†. I learned to cope under pressure and improved my leadership decision-making skills. I enjoy hiking mountaineering. I have hiked up to the base camp of Nanga Parbat- the worlds 7th highest peak- and won first prize. 3. Clinical Audit: What experience of clinical audit do you have? Please state clearly where and when this was undertaken and indicate specifically your role. (250 words) â€Å"Evaluation of Glaucoma Management Services† M Amjad, R Job, S Walker. 01/02/2009 at Leighton Hospital. I initiated the study and formulated the pro-forma and collected data, which was presented in the Divisional Audit Meeting. I made recommendations to improve the system. I then re-audited to complete the cycle of the audit.. My material was later presented as poster at the Royal College of GP Annual Congress Nov 2009. A pilot Glaucoma care pathway was initiated from my recommendations., and Glaucoma Medisoft was installed to document and print clinic letters instantly. Improved documentation was made available for the GP ‘Management of Eyelid CA M. Amjad, S Raja. 01/09/2008 at Blackpool Victoria Hospital. Once again, I initiated the literature research, formulated a pro-forma, collected data, and analysed it. I presented this in the departmental audit meeting. â€Å"An Audit of Ophthalmology Emergencies presenting in AE† M Amjad, W Khan. 30/03/2007 at Blackpool Victoria Hospital. I researched the literature, formulated a pro-forma, collected, and analysed data. My conclusions were presented in the Divisional Audit meeting. â€Å"Management of Corneal Abrasion in AE† M Amjad, W Khan. 01/04/2007 at Blackpool Victoria Hospital. Again, I researched literature, formulated the pro-forma, collected, and analysed data, all for a presentation in the Divisional Audit meeting. Guidelines from Kings College Hospital have now been taken up inn the AE department. Management of Gastro-oesophageal CA six years audit† M Amjad, MU Javed. 01/03/2007 at Blackpool Victoria Hospital. I researched literature, formulated a pro-forma, collected, and analysed data. A presentation was made at the North West Regional Meeting for Upper-GI Carcinoma. â€Å"Major Limb Amputation, Environmental Study† M. Amjad, MU Javed, G Riding. 01/06/2007 at Blackpool Victoria Hospital. I designed pro-forma, reviewed literature, collected and analysed data for a presentation in the Divisional Audit Meeting. 2. Managing Teams: Please provide evidence of leadership skills, managing and/or working in teams. You may give examples from both inside and outside medicine. (250 words) I was elected as a Sports Coordinator at Medical College in my final year, which was a great honour and position of responsibility. In order to make this successful, I needed a good team and representatives from each year, whom I appointed. Working through the team and using my leadership skills, I was able to make significant changes. I reformed the Sports Society and devised its rules and regulations. For the first time since its foundation, I arranged fixtures with other universities and introduced new sports. I took on board ideas from team members and organized sponsors and a concert to generate funds. Our efforts improved the colleges sports reputation. This was because of the good management, delegation of responsibilities to team members and proper use of the recourses generated. I also captained the basketball team and was awarded â€Å"Colours.† This experience not only improved my team working and leadership skills, but also improved my ability to perform under pressure and make clear decisions. 5.Teaching Experience: What experience do you have of delivering teaching? (250 words) I have attended the â€Å"How to Teach Course†, in order to learn new teaching skills and develope a methodology. I have been regularly organizing and coordinating a full day study course for junior trainee doctors and GPs on â€Å"ECG interpretation† â€Å"Pain Management† ‘Eye and ENT day since 2008. The feedbacks has been excellent and the courses are very popular. I regularly delivered formal lectures to foundation and AE doctors on the use of slit lamp and management of acute eye problems. The feedback has always been good and higher than that given to my peers. I organized formal teaching and mock OSCE for final year Manchester medical students. In addition, I regularly present and attend the weekly regional teaching to keep up-to-date with advances within the specialty. My written feedbacks from the sessions have been very encouraging. I enjoy teaching and endeavour to continue it. 6. Research: Please provide evidence of research whether past or in progress. If you have undertaken or are undertaking a research project, please give details and indicate your involvement. (250 words) I worked as a junior Research Fellow Gastroenterology under Prof M Umer in Holy Family Hospital. I was involved in two projects, both presented as poster and also published â€Å" CHRONIC HEPATITIS-C RESPONSE TO ANTI-VIRAL COMBINATION THERAPY† A prospective study of 200 patients. The objective was to study the response of chronic hepatitis-C patients to combination antiviral therapy. I reviewed the literature, collected and analyzed data using SPSS. The results showed that combination therapy with interferon and ribavirin for CAH-C helps to treat the disease as well as to improve the symptoms of the patients. â€Å"SYMPTOMATOLOGY OF CHRONIC HEPATITIS-C† A case control study involving 1000 patients. The purpose was to study the common symptoms in patients with Chronic Hepatitis-C. I formulated the pro-forma, collected data and analyzed using SPSS. This was my first experience in research. Moreover, it was presented internationally. It gave me a lot of confidence and motivation. I learned the skills needed to search the literature, design a research project and to statistically analyze the results. It also improved my communication and presentation skills. Recently I was involved in two small studies and presented them as poster in RCO annual congresses. They are â€Å" The Impact of GDX in the management of new glaucoma referrals† and â€Å"Post-operative ocular complications after acoustic neuroma surgery† 7. Additional Achievements: Please note any prizes, awards and other distinctions (include specialty and qualifying distinction) which you may have. Please indicate undergraduate or postgraduate award, the awarding body and date awarded. (250 words) Grade A+ in MBBS Examinations, Rawalpindi Medical College, Jun 2005 Distinction in Ophthalmology (MBBS Exams), Rawalpindi Medical College, Apr 2004 Distinction in Forensic Medicines Toxicology (MBBS Exams), Rawalpindi Medical College, Jan 2001 Awarded Gold Medals for best in academics, Education Board, Jan 2000 Won Merit Scholarship for 5 years, Education Board, Jan 1999 8. Presentations: In this section please provide details of your most relevant presentations at local level (state whether departmental, hospital or trust). Please give a statement about your personal contribution to the work. (250 words) I have initiated these projects and presented the using PowerPoint at different meetings. Morbidity and mortality meeting. Presented in divisional meeting. 2009 â€Å"Negative dysphotopsia: Long-term study and possible explanation for transient symptoms.† Oral presentation in Journal Club, Leighton Hospital 2008. â€Å"Management of Eyelid CA† M. Amjad, S Raja Presented in departmental audit meeting in Sept 2008 â€Å"Major Limb Amputation, Environmental Study† M. Amjad, MU Javed, G Riding Presented in departmental audit meeting in Jun 2007 â€Å"An Audit of Ophthalmology Emergencies presenting in AE† M Amjad, W Khan Presented in departmental audit meeting in Apr 2007 â€Å"Management of Corneal Abrasion in [emailprotected] Amjad, W Khan Presented in trust annual review meeting in Mar 2007 â€Å"Management of Gastro-oesophageal CA six years audit† M Amjad, MU Javed Feb 2007 9. Presentations: In this section please provide details of your most relevant presentations at regional and/or national level. Please give a statement about your personal contribution to the work. (250 words) I have initiated, written and presented the following work. â€Å"Patient with previously undiagnosed Autoimmune Hypophysistis (AH) presenting with bilateral recurrent cystoid macular oedema secondary to Intermediate uveitis.† M. Amjad, A Sachdev, V Kotamarhi Submitted for Poster presentation at Royal College Ophthlmology Annual Congress, 2010. â€Å"Post operative complications affecting eyes after acoustic neuroma surgery.† A. Garrick, M. Amjad, I Marsh, C Noonan. Submitted for Poster presentation at Royal College Ophthalmology Annual Congress, 2010. â€Å"Restructuring and Innovating the Glaucoma Services. Role of Primary and Tertiary Care.† M. Amjad, R Job, A Asghar, S Walker. Poster presentation at Royal College of GP Annual National Conference, Glasgow, 2009. â€Å"The impact of GDX in the management of new glaucoma referral.† M. Amjad, R Job, S Walker Poster presentation at North of England Ophthalmology Society, Allensford UK, June 2009. â€Å"Patients perspective of new Intra-vitreal Anti-VEGF treatment† V. Kotamarthi, M. Amjad Poster presentation at Royal College Ophthalmology Annual Congress, Birmingham 2009. â€Å"Chiari malformation with the symptom of photopsiae as the only ocular symptom and no ocular signs.† M. Amjad, V. Kotamarthi Poster presentation at The 10th Congress of International Ocular Inflammation Society, Prague. May 2009 â€Å"Value of Ultrasound in detecting pathology in vitreous haemorrhage.† T. El-kashab, M. Amjad Oral presentation The 10th Congress of International Ocular Inflammation Society, Prague. May 2009 â€Å"A Case of Idiopathic Sclerochoroidal Calcification associated with Primary Open Angle Glaucoma.† M. Amjad, T. El-kashab, R Job, A Needham Poster presentation at The 10th Congress of International Ocular Inflammation Society, Prague. May 2009 Communication and interpersonal skills: Please give a recent example that demonstrates that you possess these skills. (150 words max) A 59 year old gentleman was referred over the weekend with a six month history of left temporal ache. All the examinations and bloods were normal, except for a disc swelling on his left side. I informed my consultant and devised a plan. Then, I liaised with the ENT and on call radiologist to review the patient. I kept the patient and his partner informed about all the progress throughout this time. After arranging an urgent scan, which showed a mass compressing his orbit, I arranged for the admission and booked theatre for removal of the mass compressing orbit. As the focal point of communication between concerned groups, I enabled us to work as a large team, efficiently and effectively, to save the patients eye from future complications. My ability to communicate and delegate facilitated the effective success of a multi-disciplinary team approach to patient care. Initiative: Please give a recent example that demonstrates initiative. (150 words max) In October 2008, I attended a busy eye camp in Pakistan. During my stay, I was astonished to find that operations are cancelled on-table by the surgeons due to high IOP. Only high risk patients were having their IOP checked due to high patient turnover. This resulted in a huge waste of resources. After discussion with the management, I took the initiative to provide a solution to this problem. After research and discussions with senior doctors visiting the camp, I proposed to use a puff tonometer to check IOP of all patients undergoing surgery. This method doesnt require extraordinary skill to use, hence it is effective in a busy camp. This proposal was accepted by the supervisors. It had been a great success with surgical cancellations dropping by more than 95%. I received a letter of thanks. Making such a difference in patient care makes me proud. PAPER 2 Describe how you realised that you wanted to become an Ophthalmologist? [Edit] My inspiration for becoming an ophthalmologist stemmed from working in DARUL-HIKMAT DARUL-SHIFA, a charity eye hospital in Pakistan, which I have attended biannually since my first year in medical school. There I observed how a small procedure brings a remarkable improvement in the quality of a patients life. Out of interest, I undertook 2 ophthalmology electives and I was privileged in observing practice on an incredible elective at MOORFIELDS EYE HOSPITAL. It was a great experience and further motivated me to become ophthalmologist. Achieving a Distinction in Ophthalmology during my MBBS, I joined Rawalians Research Forum during my final year in medical school, where I published two research papers. Since then I have been actively involved in audits and clinical studies. I have presented 14 papers in international and national conferences. In addition, I have several published articles in many journals. Most notably during the Haematology, I was involved in ‘randomized control trials. As a Foundation year doctor, I regularly attended eye clinics and theatres in my free time. I did a week of a TASTER SESSION and managed to arrange a SPECIAL MODULE in ophthalmology during GP rotation. I have excellent hand to eye coordination and dexterity. I am competent in Objective Subjective Refraction. In my recent job I have done 53 Phacoemulsifications,6 Squint Surgeries, 23 IV injections, and 64 argon YAG laser procedures. The combination of medicine and surgery, the variety of cerebral and fine motor skills necessary has drawn me to the specialty. It is the only specialty that has satisfied me at the highest level. Sight for many is the most valued of senses and to be in a position to improve and restore eyesight, and prevent eye disease gives me great pleasure. I am dedicated, hardworking, and energetic person. In addition, I have passed RCO exams and my experience in ENT, neurosurgery, diabetics and oncology will make me a great candidate. What do you think are the main issues in solving global blindness by 2020? [Edit] Approximately 314 million people worldwide live with low vision and blindness. 90% of these blind people live in low-income countries. 80% of blindness is avoidable. Without effective, major intervention, the number of blind people worldwide has been projected to increase to 76 million by 2020. The major causes of blindness in the world are cataract (50%), refractive errors (15-30%), Trachoma, Onchocerciasis, Glaucoma, Diabetic Retinopathy, Age Related macular degeneration. According to WHO, restorations of sight and blindness prevention strategies are among the most cost-effective and gratifying interventions in health care. In 1999, WHO launched VISION 2020 The Right to Sight. It is a joint programme of the World Health Organization (WHO) and the International Agency for the Prevention of Blindness (IAPB) with an international membership of NGOs, professional associations, eye care institutions and corporations. It aims for control of avoidable blindness by 2020; to achieve the aim the following issues need to be addressed. HR development: adequate and purposeful training of all eye care personnel is a key factor. Apart from ophthalmologists, the ophthalmic nurse, ophthalmic medical assistants and especially refractionsists should be recruited and trained appropriately. Infrastructure Equipments development: facilities should be equipped according to the tasks. Local entrerpreaunership should be encouraged to participate to reduce cost and enhance sustainability. Awareness Education of local community: community participation is vital and this can be achieved by creating awareness in the public about the diseases and the facilities available to treat and prevent them. Funding: regular and new funding sources should be explored. Outside medicine, what personal attributes make you a good candidate for a career in Ophthalmology? [Edit] I possess combination of qualities through which I have not only achieved over and above the required competencies mentioned in the RCOphth curriculum for ST1 and F2 but also a good working relationship with the colleagues to prove as a good and successful ophthalmologist. I maintain good rapport with patients. During my foundation training, I had experience of caring for terminally ill patients, breaking bad news and discussing the patients care and resuscitation status with their family, which I was able to do in an empathetic and sensitive manner. I am actively involved in audits, and publications to maintain good medical practice alongside the tough demands of clinical work. This requires refinement of my time management and organizational skills. I believe in sharing the skills and experiences, which I do by not only involving myself in teaching but also in charity and voluntary work. I possess qualities of a good team leader and an effective team player, which I have gained thr ough my clinical and non-clinical experiences. I prioritize work and this helps me in coping when working under pressure. I am making most of the opportunities to gain experience and refine my personal skills and will do my best to become a good ophthalmologist. Injuries in Sports and Exercise | Case Studies Injuries in Sports and Exercise | Case Studies PDG. Understanding Injury in Sport and Exercise Settings Self-Selected Case Studies Introduction In this case study we shall consider three athletes who are superficially similar and have presented with injuries as a result of their sport. The athletes will be referred to as Mr.A, Mr. B and Mr. C. Each is in their twenties and are club standard runners. Mr.A fell during a training run and sustained an inversion injury to his left ankle. Mr. B presented with a pre-patella bursitis of his right knee and Mr. C could not compete because of severe metatarsalgia. Mechanism and pathophysiology of injury If we consider the aetiology and mechanisms of each injury we can see that although they are largely sports related and, to a degree sports specific, each is fundamentally different in terms of presentation, cause, treatment and outcome. Let us consider Mr. A. who fell during training. He was a modest club runner who ran sporadically for personal enjoyment. He sustained an acute inversion injury which resulted in a partial tear of the lateral malleolar ligament. This ligament effectively joins the Tibia to the talus and calcareous and is largely responsible for the lateral stability of the joint. (Clemente C D 1975). There was immediate pain and subcutaneous swelling and, although he could weight bear immediately after the injury, Mr.A could only walk with great pain. Lateral distortion of the joint was extremely painful. The fundamental aetiology of the injury was a sudden inversion stress to the ankle which was greater than the ligament could withstand and this resulted in rupture of some of the collagen fibres of the lateral ligament together with the underlying joint capsule. This allowed substantial bleeding to track into the surrounding tissues which, together with both extravasation of synovial fluid and accum ulation of tissue oedema, led to the clinically apparent swelling over the lateral malleolus. Mr. B, by contrast, was a fiercely competitive sub-elite runner who noticed his injury developing more slowly over a period of about ten days. He was preparing for a race and had increased his running schedule both in intensity and distance covered. Initially he was aware of a discomfort in the anterior aspect of his knee which felt superficial. This was apparent at the end of his training sessions and persisted for a few hours while travelling home. As the training sessions intensified, the pain grew more persistent until it occurred throughout his running session. Although it was a nuisance, it was not severe. By the end of ten days it had become very severe to the point that there was demonstrable swelling over the lower pole of the patella which was tender to the touch and constantly painful. The mechanism of this injury is typical of the overuse injury seen with overtraining. It is believed to arise initially from micro tears within the body of the patella ligament which become inflamed and the constant stresses involved with training do not let the injury heal sufficiently and the inflammation becomes accumulative to the point that histology would show inflammatory changes occurring throughout the ligament and this, in turn, causes friction on the surrounding structures. (Hewett T E et al. 1999) This is manifest as a constant progressively painful swelling localised in the region of the patella ligament and is aggravated by movement of the knee joint. It is tender to the touch and limits exercise. Mr. C was a club runner of modest ability, but with an over optimistic appreciation of his own ability, who trained with the elite runners at the club. He frequently complained of minor injuries that were blamed for his particular lack of performance in races. On this occasion he presented with pains in his forefoot over the metatarsal heads which was very specific and occurred when the toes were flexed but not when they were extended (an unphysiological finding). He could run, but complained bitterly of forefoot pain after the race and could be seen hobbling off the track and around the changing rooms after the race. Examination of his foot was completely unremarkable and no consistent physical abnormality could be found. It was noticeable that Mr. C vociferously blamed this problem for his inability to perform well. No physical diagnosis was made but the aetiology of his complaint was thought to be a psychosomatic manifestation of his anxiety relating to his inability to beat the b etter runners at the club. This equated to a mechanism of cognitive distortion and denial together with a compensatory conversion symptom complex to rationalise his poor performance. (Patel D R et al. 2000) In short we see three competitive runners with common presentations of injury, but three very different mechanisms of pathophysiology and aetiology. Each will require a different approach to treatment and will follow a very different illness trajectory. Psychology of sports injury There are a number of different theoretical concepts (with differing degrees of security of evidence base) that can be usefully employed in describing sporting motivation and are therefore relevant to the incidence of sporting injury. (Wigfield A et al. 2000) The literature on these subjects is very extensive and beyond the scope of this essay to consider in any degree of detail. Reversal theory (Apter M J 2001) is commonly utilised in this regard and can describe relationships between the personality characteristics and motivational stimuli. Paratelic dominant athletes commonly enter the paratelic motivational state and are typically arousal seekers and engage in high risk and highly competitive sports (viz Mr. B )(Cogan N A et al. 1998) Mr.A, by contrast is the typical telic dominant athlete who tend to be arousal avoiders, who plan and consider their training carefully and prefer low intensity experiences. (Kerr J H et al. 1999) Let us start this consideration of the psychology of sports injury with an assessment of Mr. C who presents with a primarily psychological complaint Mr. C has an overtly psychosomatic presentation. This can be conveniently described in terms of reversal theory (Apter M J 2001). and the paratelic concept (Murgatroyd S et al. 1978). There are aspects of the metamotivational states described in the theory which are relevant to Mr. C’s perception of his motives for continued participation in running even when he was clearly failing to achieve his set targets. If appears that Mr. C has developed a variation of a paratelic protective framework with somatic constructs. He needs the high arousal gratification of the paratelic dominant athlete by lining up on the starting line with the elite athletes, but has developed his idiosyncratic phenomenological frame as a coping mechanism which allows him a sensation of safety from his perception of failure with a series of somatic excuses for his failure to perform. (Kerr J H 2001) One psychological technique that has been demonstrated to work in this type of case is a form of cognitive behaviour therapy which allows a realisation of the implications of an action to be re-evaluated by the client. (Fowler D et al. 1995) This was combined with a strategy of the setting of â€Å"step-by-step† short term goals. This effectively allowed the client to consider his need to unrealistically compare himself with the elite athletes and to allow him to achieve progressive attainable targets, thereby recognising and capitalising on achievement rather than ruminating on poor past performance comparisons with other (better) athletes. (Pain M et al. 2004). The idea is that by setting and achieving some short term goals, the client can focus on the present, make small progressive steps, and recognise new achievements, instead of ruminating on past performance level. (Hall H K et al. 2001). Complicity by the clinician in agreeing that his symptoms may actually be physical can be completely counterproductive in this type of case (see on) Injury management The object of management of any injury is clearly to maximise the degree of recovery possible and to limit and residual disability that may occur as a result of the injury. In broad terms we can consider the immediate (first aid) treatment and the subsequent longer term management as separate issues. (Hergenroeder A C 2003) In the case of Mr.A’s acute injury the essential elements of treatment (once the diagnosis has been confidently made) should be to prevent further tissue damage and bleeding by immobilisation of the joint (splinting), prompt cooling to reduce the tissue reaction to the injury, analgesia to relieve the pain (but with the caveat that pain relief should not be an indication to stress the joint) and pressure to minimise blood and tissue fluid accumulation. The longer term considerations should be that weight bearing should be kept to a minimum for about 7-10 days. Mobilisation should then begin in a graded fashion over about four to six weeks. Running on flat surfaces could realistically begin (possibly with an ankle support) after that time. Mobilisation (both active and passive) is necessary to ensure that the fibroblastic activity of the ligament repair mechanism does not restrict movement of the joint to the degree that the long term restriction of movement becomes a problem. (Orchard J 2003) Mr.A would be well advised to avoid running on uneven surfaces for a period of many months and to undertake a course of physiotherapy involving modalities such as wobble board training to improve his proprioceptive capabilities. (Lephart S M et al. 1997) Because of the injury, Mr.A should always regard himself as more prone to get a recurrence if he were to have another fall. Mr. B should be treated in a distinctly different way. There is no â€Å"acute† first aid treatment as such, as the critical factor here is to recognise that the injury is the result of overuse of a joint. Rest, or in some cases simply a reduction in the training schedule, is often all that is needed to allow the condition to resolve. (Krivickas L S 1997) There is some evidence to suggest that the use of NSAIAs may help to reduce the inflammatory reaction and thereby increase the speed of recovery but their use must be undertaken with caution because of the propensity of runners to consider that the analgesic properties of the NSAIA group can be equated with evidence of suppression of the pathophysiology of the lesion, and therefore they can start to increase their training schedule thinking that the inflammation has settled because the knee is pain free. (Nickander R et al. 2005) Some clinicians would recommend the use of steroid injections in the paratendon tissues. It has to be noted that this is contentious because of the risk of tendon damage if the steroid is injected into the wrong area. Mr. C requires no immediate physical treatment. Indeed on an intuitive basis, physical treatment could be considered counterproductive as it could be viewed as reinforcing his aberrant adaptive and compensatory mechanisms by colluding in the physical nature of his pathology. By entrenching his position, the clinician could be actually aggravating the problem. Once confidently diagnosed, Mr. C should be promptly referred to a competent sports psychologist for treatment along the lines that we have outlined above. Lecture to club The first serious examination of sports injuries as a specific entity was carried out by William Haddon in 1962 (Haddon W et al. 1962). The growth in interest since then has been exponential. In terms of general observation about sports related injuries we can observe that it is generally accepted that one of the common predictive factors for an injury is a history of previous injury. (Watson A W 2001) ( Lee A J et al. 2001) Various studies have reported increased odds ranging from 1.6 to 9.4. (Chalmers D J 2002). In order to accommodate this information it is clearly important to know the other risk factors involved The practical problem is that in order to assemble a coherent evidence base on this issue it is vital to have well designed and robust trials to consider. In short, there are very few of these. (Parkkari J et al. 2001). A critical analysis of the literature on the subject reveals that there is a surprising paucity of evidence for any significant preventative measure for sports injury. Part of the reason for this is that if there is anecdotal evidence that a procedure reduces the risk of injury then it is likely that a substantial proportion of participants will already be using it. This makes double blind trials almost impossible. Van Mechelen ran a trial of the prophylactic value of warming up and down only to find that over 90% of participants were using the technique already. (van Mechelen et al. 1993) It is clearly of dubious ethical possibility, quite apart from a practical possibility to get a control group of athletes not to warm up just to see if they are more likely to get injured. The management of sports injuries is therefore largely a combination of intuition based on anatomical and physiological principles, guided by experience and validated by what scientific evidence base there is on the subject. The three case studies presented above have all occurred in similar status club runners for completely different reasons. This therefore exemplifies the need to undertake a holistic assessment of each case in order to be in a position to make a confident and accurate diagnosis. One should note that there are occasions when the injury or the pathology is blindingly obvious, but it is more common to have to undertake further investigations in order to firmly establish the diagnosis. Mr.A might require X-Rays to exclude a chip fracture of his lateral malleolus. Mr. B might require some blood tests to exclude a connective tissue disorder and Mr. C may need further assessment in order to be confident that there is no genuine physical pathology. References Apter M J. (2001). Motivational styles in everyday life: a guide to reversal theory.  Washington: American Psychological Association, 2001. Chalmers D J (2002). Injury prevention in sport: not yet part of the game? Inj. Prev., Dec 2002 ; 8 : 22 25. Clemente C D. (19750. Anatomy: A Regional Atlas of the Human Body.  Philadelphia, PA: Lea Febiger; 1975 (Figure 180). Cogan N A, Brown R I F. (1998). Metamotivational dominance, states and injuries in risk and safe sports. Pers Individ Dif 1998 ;10 :789–800. Fowler D, P A Garety, L Kuipers (1995). Cognitive Behaviour Therapy for Psychosis: Theory and Practice. London : Wiley 1995 Haddon W, Ellison A E, Carroll R E. (1962). Skiing injuries: epidemiologic study.  Public Health Rep 1962 ; 77 : 973–85. Hall H K, Kerr A W. 92001). Goal-setting in sport and physical education: tracing empirical development and establishing conceptual direction. In: Roberts GC, ed. Advances in motivation in sport and exercise. Campaign, IL: Human Kinetics, 2001 : 183–233. Hergenroeder A C (2003) Prevention and treatment of sports injuries. Clin Sports Med 2003 Hewett T E , T N Lindenfeld, J V Riccobene, F R Noyes (1999). The effect of neuromuscular training on the incidence of Knee injuries in Female athletes. The American Journal of Sports Medicine, 1999 Kerr J H, Svebak S. (1999). Motivational aspects of preference for and participation in risk and safe sports. Pers Individ Dif 1999 ; 27 : 503–18 Kerr J H. (2001). Counselling athletes: applying reversal theory. London: Routledge, 2001. Krivickas L S (1997) Anatomical factors associated with overuse sports injuries  Sports Med, 1997 Vol 5, no 3 Lee A J, Garraway W M, Arneil D W. (2001). Influence of preseason training, fitness, and existing injury on subsequent rugby injury. Br J Sports Med 2001 ; 35 : 412–17 Lephart S M, D M Pincivero, J L Giraldo, F H Fu (1997) The role of proprioception in the management and rehabilitation of athletic injuries,  American Journal of Sports Medicine, 1997 Vol 3 Pg 55-59 Murgatroyd S, Rushton C, Apter M J. (1978). The development of the telic dominance scale. J Pers Assess 1978 ;42 : 519–28. Nickander R, FG McMahon, AS Ridolfo (2005). Anti-inflammatory agents,  Annual Review of Pharmacology and Toxicology Vol. 19 : 469-490 Orchard J, T M Best (2002) The management of muscle strain injuries: an early return versus the risks of recurrance. Clin J Sport Med, 2002 vol 3 pg 26-30 Pain M and J H Kerr (2004). Extreme risk taker who wants to continue taking part in high risk sports after serious injury. Br. J. Sports Med., Jun 2004 ; 38 : 337 339. Parkkari J, Kujala U M, Kannus P. (2001). Is it possible to prevent sports injuries? Review of controlled clinical trials and recommendations for future work.  Sports Med 2001 ; 31 : 985–95. Patel D R , E F Luckstead (2000). Sport participation, risk taking and health risk behaviours. Adolesc Med, 2000 Vol 312 pg 22-30 Stevenson M R , Peter Hamer, Caroline F Finch, Bruce Elliot, and Marcie-jo Kresnow (2000). Sport, age, and sex specific incidence of sports injuries in Western Australia. Br. J. Sports Med., Jun 2000 ; 34 : 188 194. van Mechelen W, Hlobil H, Kemper H C G, et al. (1993). Prevention of running injuries by warm-up, cool-down, and stretching exercises. Am J Sports Med 1993 ; 21 : 711–19 Watson A W. (2001). Sports injuries related to flexibility, posture, acceleration, clinical defects, and previous injury, in high-level players of contact sports. Int J Sports Med 2001 ; 22 : 222–5 Wigfield A, JS Eccles (2000). Expectancy -value theory of achievement motivation. Contemporary Educational Psychology, 2000 ############################################################## PDG

Free Frankenstein Essays: The Letters and Chapters 1 & 2 :: Frankenstein essays

Frankenstein: The Letters and Chapters 1 & 2 A first impression of Walton would be to say that he is extremely ambitious. He desires to go to the North Pole to "accomplish some great purpose". He has his own theories on what should be there, and will not rest until he has proved them. This is somewhat a 'Godlike' ambition, in that he wishes to be praised for discovering something new which will benefit everyone else in the world. The language used is also very much like Old Testament, Biblical; "Heaven shower down blessings on you". The image of Walton being 'Godlike' is enhanced by this. However, he is disrespectful of his family, as he goes against his fathers "dying injunction", which had "forbidden" him from embarking on a "seafaring life". He seems to be very egocentric, and not aware of anyone else or their feelings. He is deliberately disobeying his father to pursue a personal ambition. He is leaving his sister in England, and at the end of each letter he writes that he may not see her again, "Farewell my dear, excellent Margaret", "Remember me with affection, should you never hear from me again". Each time she receives a letter from him, she will be hopeful of his return and safety, and then he writes "Shall I meet you again?". This is selfish of him, as it will worry her even more about his expedition. Again this 'Godlike' theme reoccurs as he is doing what he wants to do. Having only been educated about this passion through his own reading, he cannot really be sure of what he will discover once he reaches his destination. His beliefs that "snow and frost are banished" from the North Pole seem as eccentric as believing that the earth is flat. But of course he doesn't see it this way, he needs to prove his own theory. After failing at being a poet he doesn't want to fail as a scientist and explorer either. He is confident in his beliefs and will stop at nothing, not even employment as an "under-mate in a Greenland Whaler", to get where he wants to be, and hopefully find what he wants to discover. In the second letter, Walton writes about his desire for a friend. As he has left all his acquaintances in England, he no longer has anyone to convey theories and ideas to, "participate" in his "joy", or comfort him in times of despair.

Henry ford Drivers ed paper :: essays research papers

Born July 30, 1863 in Dearborn, Michigan, Henry Ford was the first child of William and Mary Ford. As a young man he became an excellent self-taught mechanic and machinist. At age 16 he left the farm and went to nearby Detroit, a city that was becoming an industrial giant. There he worked as an apprentice at a machine shop, while months later he would begin work with steam engines at the Detroit Dry Dock Co., where he first saw the internal combustion engine, the kind of engine he would later use to make his automobiles.. On April 11, 1888 he married Clara Bryant and soon after they had their first son Edsel. By Christmas Eve 1893, Henry completed his first gasoline engine and started to build racing cars. In 1901 his car beat what was then the world's fastest automobile in a race before a crowd of eight thousand people in Grosse Pointe, Michigan. The publicity he received for this victory allowed Ford to finance a practical laboratory for refining his auto ideas. In 1903 the Ford Motor Company was formed. People did not believe he could make a car that the working man could afford. He achieved his goal of having a car that the average man could afford by using the idea of mass production. Ford soon began production on his most famous car the model T. It took a while but in 1913 Ford created the first moving assembly line in his plant. Soon demand for his affordable cars soared. Of course, there were not always supporters of Henry Ford. If fact, there were many critics who believed that Henry Ford was so controversial that it prevented the potential of Fords from becoming greater than it is today. By the mid twenties the Ford was already the worlds most successful automobile company, but their great reputation would soon decline.   Ã‚  Ã‚  Ã‚  Ã‚  On January 5, 1914 Henry Ford’s announcement of the incredible $5 dollar/day plan swept the newspapers across the nation. The Detroit Journal announced, The surprise of the labor leaders and the consternation of manufacturers, Henry Ford announced on Jan 5, 1914 that a minimum wage of $5 dollars/day would be instituted immediately in the Ford plants, along with a profit sharing plan for all male employees. Not only did Henry Ford’s new deal shock the nation; it sent a tremendous number of workers to Detroit. For the next ten years people would do anything to become a worker of one of Henry Ford’s plants.

Essay --

1.6 Papildytos realybÄâ€"s mikroprogramÃ… ³ trÃ… «kumai ir kÃ… «rimo iÃ… ¡Ã… ¡Ã… «kiai Ã…  iame poskyryje nagrinÄâ€"jami pagrindiniai papildytos realybÄâ€"s mikroprogramÃ… ³ kÃ… «rimo iÃ… ¡Ã… ¡Ã… «kiai, nuo kuriÃ… ³ priklauso ateityje sukuriamÃ… ³ mikroprogramÃ… ³ funkcionalumas ir pritaikymo Ä ¯vairiose pramonÄâ€"s srityse efektyvumas. 1.6.1 Techniniai papildytos realybÄâ€"s mikroprogramÃ… ³ kÃ… «rimo iÃ… ¡Ã… ¡Ã… «kiai Kiekvienoje sudÄâ€"tingoje sistemoje, tam kad ji nepriekaiÃ… ¡tingai veiktÃ… ³, reikalingas daugelio sudedamÃ… ³jÃ… ³ daliÃ… ³ tinkamumas ir suderinamumas. Papildytos realybÄâ€"s sistemos nesiskiria. Nors dauguma papildytos realybÄâ€"s kÃ… «rimo techniniÃ… ³ komponentÃ… ³ yra nuolat tobulinami, didÃ… ¾iausios Ã… ¡ios technologijos techninÄâ€"s problemos yra susijusios su objekto atpaÃ… ¾inimu, jutiklio tikslumu ir platformÃ… ³ suderinamumu. Objekto atpaÃ… ¾inimo problema (dar vadinama registracijos problema) yra vienas didÃ… ¾iausiÃ… ³ iÃ… ¡Ã… ¡Ã… «kiÃ… ³ papildytos realybÄâ€"s mikroprogramÃ… ³ kÃ… «rÄâ€"jams. SudÄâ€"tingas ir netobulas objektÃ… ³ atpaÃ… ¾inimo algoritmas smarkiai apriboja tokiÃ… ³ mikroprogramÃ… ³ veikimÄ…. Realaus ir virtualaus pasaulio objektai turi bÃ… «ti nepastebimai suderinti vienas kito atÃ… ¾vilgiu, nes kitu atveju dings iliuzija, kad virtualÃ… «s objektai gali egzistuoti tikrame pasaulyje. Tinkamai neiÃ… ¡sprendus Ã… ¡ios problemos, sukurta mikroprograma nebus vertinama ir naudojama. JutikliÃ… ³ tikslumo problema yra labai svarbus papildytos realybÄâ€"s mikroprogramÃ… ³ kÃ… «rÄâ€"jÃ… ³ iÃ… ¡Ã… ¡Ã… «kis. JutikliÃ… ³ tikslumu daugiausiai yra paremtos mobiliems Ä ¯renginiams sukurtos papildytos realybÄâ€"s sistemos. Ã…  iuolaikiniai iÃ… ¡manieji telefonai ir planÃ… ¡etiniai kompiuteriai daugiausia naudoja stebÄâ€"jimo technologijas, tokias kaip skaitmeninÄâ€"s vaizdo kameros, akselerometrai, GPS, giroskopai, kietosios bÃ… «senos kompasai, RFID ir belaidÃ… ¾iai jutikliai. Tokios stebÄâ€"jimo technologijos siÃ… «lo skirtingo lygmens tiks... ... 2.7 Papildytos realybÄâ€"s vertÄâ€"jas Milijonai Ã… ¾moniÃ… ³ neiÃ… ¡drÄ ¯sta keliauti po savo svajoniÃ… ³ Ã… ¡alis ir miestus vien dÄâ€"l to, jog nemoka toje vietovÄâ€"je paplitusios kalbos, nesugeba susikalbÄâ€"ti su vietiniais ar perskaityti nuorodÃ… ³ ir perspÄâ€"jimÃ… ³. Keliaujantiems Ã… ¡i problema sukelia daug rÃ… «pesÄ iÃ… ³ ir nemaloniÃ… ³ patyrimÃ… ³, todÄâ€"l visais Ä ¯manomais bÃ… «dais bandoma jÄ… iÃ… ¡sprÄ™sti. Papildytos realybÄâ€"s tekstÃ… ³ vertÄâ€"jas yra puiki iÃ… ¡eitis. IÃ… ¡maniajame telefone ar planÃ… ¡etiniame kompiuteryje Ä ¯diegus specialiÄ… mikroprogramÄ… ir nukreipus Ä ¯renginÄ ¯ Ä ¯ nesuprantama kalba paraÃ… ¡ytÄ… tekstÄ…, ekrane realiu laiku ir realioje vietoje parodomas vertimas ta kalba, kuriÄ… vartotojas supranta ir pats pasirenka. GatviÃ… ³ Ã… ¾enklai, autobusÃ… ³ ir traukiniÃ… ³ tvarkaraÃ… ¡Ã„ iai, laikraÃ… ¡Ã„ iÃ… ³ antraÃ… ¡tÄâ€"s, restorano meniu ir vitrinÃ… ³ reklamos – visa tai galima iÃ… ¡versti vartotojui suprantama kalba ir nelaikant rankose popierinio Ã… ¾odyno.

Classroom Management

school and classroom management Researchers have pointed out the importance of assisting students in positive behaviors. In planning classroom management, teachers should consider using an assertive communication style and behavior. In addition, they should always know what they want their students to do and involve them in the respective learning activities, under the general conditions of clearly and explicitly stated school wide and classroom rules. An effective conduct management plan should also refer to teacher control and administration of consequences. The following components of such a plan are focused on in this summary: acknowledging responsible behaviors, correcting irresponsible and inappropriate behavior, ignoring, proximity control, gentle verbal reprimands, delaying, preferential seating, time owed, time-out, notification of parents/guardians, written behavioral contract, setting limits outside the classroom, and reinforcement systems. All of these components are presented so they can be identified in examples of best teaching practices. Covenant management stresses the classroom group as a social system. Covenant management focuses on the classroom group as a social system that has its own features that teachers have to take into account when managing interpersonal relationships in the classroom† (Froyen & Iverson, 1999). Teachers and students’ role and expectations shape the classroom into an environment conducive to learning. In other words, the culture of any given school is unique to that school. However, it is directly influenced by the culture of the larger community whose educational goals are to be met. A strong connection between school and community must be constantly revised and modified according to the requirements of societal dynamism. As schools become very diverse, teachers and students should become aware of how to use diversity to strengthen the classroom social group. Reference Brophy, Jere E. 1983. â€Å"Classroom Organization and Management. † The Elementary School Journal 83 (4):265 – 285. Brophy, Jere E. 1998. Motivating Students to Learn. Boston: McGraw Hill. Brophy, Jere E. , and Evertson, Carolyn M. 1976. Learning from Teaching: A Developmental Perspective. Boston: Allyn and Bacon. Bossert, Steven T. 1979. Tasks and Social Relationships in Classrooms. Cambridge, Eng. : Cambridge University Press. Doyle, Walter. 1986. â€Å"Classroom Organization and Management. † In Handbook of Research on Teaching, 3rd edition, ed. Merlin Wittrock. New York: Macmillan. Doyle, Walter. 1990. â€Å"Classroom Management Techniques. † In Student Discipline Strategies, Ed. Oliver C. Moles. Albany: State University of New York Press. Doyle, Walter, and Carter, Kathy. 1984. â€Å"Academic Tasks in Classrooms. † Curriculum Inquiry 14 (2):129 – 149. Duke, Daniel, ed. 1979. Classroom Management. Yearbook of the National Society for the Study of Education. Chicago: University of Chicago Press. Emmer, Edmund T. ; Evertson, Carolyn M. ; and Anderson, Linda M. 1980. â€Å"Effective Classroom Management at the Beginning of the School Year. † The Elementary School Journal 80 (5):219 – 231. Evertson, Carolyn M. 1985. â€Å"Training Teachers in Classroom Management: An Experiment in Secondary Classrooms. † Journal of Educational Research 79:51 – 58. Evertson, Carolyn M. 1989. â€Å"Improving Elementary Classroom Management: A School-Based Training Program for Beginning the Year. † Journal of Educational Research 83:82 – 90. Classroom Management Classroom management is a term used by teachers to describe the process of ensuring that classroom lessons run smoothly despite disruptive behavior by students. The term also implies the prevention of disruptive behavior. It is possibly the most difficult aspect of teaching for many teachers; indeed experiencing problems in this area causes some to leave teaching altogether. In 1981 the US National Educational Association reported that 36% of teachers said they would probably not go into teaching if they had to decide again.A major reason was â€Å"negative student attitudes and discipline†. Solving Discipline Problems Charles H Wolfgang and Carl D Glickman 1986 (Allyn and Bacon) According to Moskowitz & Hayman (1976), once a teacher loses control of their classroom, it becomes increasingly more difficult for them to regain that control. Moskowitz, G. , & Hayman, J. L. , Jr. (1976). Success strategies of inner-city teachers: A year-long study. Journal of Educational Research, 69, 283-289.Also, research from Berliner (1988) and Brophy & Good (1986) shows that the time that teacher has to take to correct misbehavior caused by poor classroom management skills results in a lower rate of academic engagement in the classroom. Berliner, D. C. (1988). Effective classroom management and instruction: A knowledge base for consultation. In J. L. Graden, J. E. Zins, & M. J. Curtis (Eds. ), Alternative educational delivery systems: Enhancing instructional options for all students (pp. 309-325).Washington, DC: National Association of School Psychologists. Brophy, J. E. , & Good, T. L. (1986). Teacher behavior and student achievement. In M. C. Wittrock (Ed. ), Handbook of research on teaching (3rd ed. , pp. 328-375). New York: Macmillan. From the student’s perspective, effective classroom management involves clear communication of behavioral and academic expectations as well as a cooperative learning environment. Allen, J. D. (1986). Classroom management: student s' perspectives, goals, and strategies.American Educational Research Journal, 23, 437-459. Classroom management is closely linked to issues of motivation, discipline and respect. Methodologies remain a matter of passionate debate amongst teachers; approaches vary depending on the beliefs a teacher holds regarding educational psychology. A large part of traditional classroom management involves behavior modification, although many teachers see using behavioral approaches alone as overly simplistic. Many teachers establish rules and procedures at the beginning of the school year.According to Gootman (2008), rules give students concrete direction to ensure that our expectation becomes a reality. Gootman, Marilyn E. The caring teacher's guide to discipline : helping students learn self-control, responsibility, and respect, K-6. 2008, p. 36 They also try to be consistent in enforcing these rules and procedures. Many would also argue for positive consequences when rules are followed, and negative consequences when rules are broken. There are newer perspectives on classroom management that attempt to be holistic.One example is affirmation teaching, which attempts to guide students toward success by helping them see how their effort pays off in the classroom. It relies upon creating an environment where students are successful as a result of their own efforts. Pintrich, P. R. , & De Groot E. V. (1990). Motivational and self-regulated learning components of classroom academic performance. Journal of Educational Psychology, 82, 33-40. By creating this type of environment, students are much more likely to want to do well. This transforms a classroom into a community of well-behaved and self-directed learners.