Different Marketing Plane Of Cadbury

Different Marketing Plane Of Cadbury The main aim of this assignment is to analyse, describe, introduce Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadburys marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media technology that describe why how important role in advertising, manufacturing process goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market. TABLE OF CONTENTS SR. NO. TOPIC DESCRIPTION PAGE NO. 01 CADBURYS MARKETING PLAN 03-06 CURRENT MARKET SITUATION 03 OBJECTIVE OF CADBURY 03 OPPORTUNITY OF CADBURY 04 MARKETING STRATEGY 04-05 FINANCIAL CONDITION 06 IMPLIMANTATION AND CONTROL OF CADBURY MARKET 06 02 MARKETING ENVIRONMENT OF CADBURY COMPANY ON THE BASIS OF; 07-10 INTERNAL ENVIRONMENT 07 EXTERNAL ENVIRONMENT (microenvironment and macro environment) 07-10 MARKETING MIX 10 03 TECHNOLOGY AND MEDIA IMPACT ON CADBURY COMPANY 11-13 INNOVATIVE MANUFACTURING PROCESS 11 DIFFERENT ADVERTISMENT SOURCE 12-13 04 CADBURY FUTURE MARKETING STRATEGY 14-16 FUTURE MARKETING 14 FUTURE DEVELOPING PLANING ON THE BASIS OF MARKETING STRATEGY 15-16 05 REFERENCES 16 06 APPENDIX PART A Q.1). Using academic learning briefly outlines a marketing plan for an organisation of your choice. Situation of current market Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like AMUL, NESTLE etc., (kotler, 34 cadbury) Analyse of opportunity and issue In the Indian market Cadbury company has following SWOT (strength, weakness, opportunity, and threats) that analysis opportunity; Strength High market share value due to large business in Indian market as well as international market. Strong brand reputation in the Indian market, so company has good position in the market. Cadburys target market is large which is very wide in its same field market. weakness Fears about product demand fulfil or satisfy because it has large target market population. Less growth rate due to less production capacity that means not able to match rate of demand of product in the market. Delay in new quality product launch in the market due to this sometime get negative impact in the market. Opportunity Cadbury company is well stabilised company, so it has opportunity to develop its product with less competitiveness whereas, other new company can face more difficulty with more competitive for brand and product establishment. Cadbury company has tremendous marketing strategy in Indian market so by which it can use for develop new product with accreting growth rate. Threats Threat during new brand launch with same product, in the market. Threat with increasing market competition within same field. Threat with change in government rules and regulation for the company. Objective of plan Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget. Marketing strategy Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company; Customer satisfaction Cadbury Company has first motive of customer satisfaction by their product that are related with best quality, design of product and cost (high or low) of product depend upon consumer. Market categories (segmentation) and targeting Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below. Demographics classify on the basis of domestic (Indian city) as well as international. Platinum Tier I cities such as Delhi, Mumbai, Bangalore and also in International market. Gold Tier II cities such as Pune, Coimbatore also in international market. Silver Tier III cities Rest of urban India Market position The position based on customer need and expectations. Cadbury prefer ladder theory for determine position in the market and identify customer need and then they will target. The customer need is divided into three parts. The Base Focus on the product attributes. The Middle Focus on the functional benefits of the product. The Upper Focus on the emotional benefit obtained from using the product. Fig 1. STP implementation for a produc Fig.1. STP implementation for a product Fig 1 shows the steps of Cadbury Company that need to adopt the target, segments and position to take the market. Based on this Cadbury has positioned itself to capture the Indian market. Financial condition Before start the new project, every organisation keep focus on budget. Now, this time Cadbury market is very strong (market share value customer support) as compare with any other which has same field competitor. In order to improve sales Cadbury is currently focusing its marketing efforts mainly on the Titanium and Gold cities where they hold a market share of 60%-70 %. Implementation control of Cadbury market During implementation of project Cadbury company recommend some control to achieve successful market and keep company more demanding. It take 4 to 5 months time duration for monitoring performance of its product in the market. It always keep focus on profits and effective solution of it. Cadbury company has wide range of distribution centre so it is able to increase its efficiency during new product launch or any other occasions. It modified and control its product and product manufacturing process as per demand by market and end customers. (reference by book kotler www.cadburyindia.com) PART B Q.2). Critically evaluates your chosen organisations marketing plan, in particular relation to its marketing environment. Environment Analysis or Marketing Environment of the CADBURY Factor or Elements that affect the environment of Cadbury industry. Internal customer play essential role in developing company market with full potential and satisfy end customer by its product. The marketing environment is changing at the fast rate. Generally, there are two types of Environment Analysis recommend by Cadbury company. Following are two types, This analysis based on, Cadburys Microenvironment (customers, competitors, distributors, and suppliers) that affect its ability to earn profits. and Cadburys Macro environment forces (demographic, economic, technological, political-legal, and social-cultural). Customer /Vendor Cadbury marketing and customer around the world i.e. Domestic market (India) as well as International market or customer/ vendor; AFRICA:- Kenya, Nigeria, South Africa ASIA :- India, Sri Lanka, Vietnam, Mongolia, Malaysia, Yemen, Cambodia Myanmar AMERICA:- Peru Chile, Brazil, USA EUROSIA / EUROPE:- CIS-Russia, UK (England and Wales). And other. Distribution / Logistics Cadbury also has one of the largest logistic networks distribution set up in India covering each and every state. Cadbury distributes its products through 20 depots and 4 C F agents and a network of 5500 stockists. Cadbury covers almost 40% of retail chocolate in India. One of the largest chocolate distribution setup in India. Covering the entire geography of the country. Competition/ competitors In India Cadbury has many comparator like Nestle, Amul, Parle etc. they are also good in the market and give fight competition in the market. Cadbury industry has advantage in brand vale, valuable market share and well developed products. Cadbury competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Cadbury Brand Image; Cadbury name is enough for its popularity. Comparison based on various parameters like branding, awareness, performance, presence, etc. with an international market. CDM INTERNATIONAL BRANDS Fig2. Brand Image: Cadbury v/s International Brands This fig2. shows that CDM (Cadbury dairy milk) has been successful in capturing the hearts of their customers with their marketing campaign so far. Demographic environment (explosive population growth) In the demographic environment, Cadbury organisation always keep attention on his market position and also aware of worldwide population growth, related with different cities, region, nation and try to fulfil all requirement by ethical source. Economic Cycles and Inflation Cadbury economic forces strongly affect firms and their customers; Cadburys enjoys a market share of 72% in Indian market and up to 82%of annual saving from current market. Cadbury invest up to Rs 15 crore (Rs 150 million) on imported machinery to achieve quality product so that get more benefit form market. Cadburys innovate new packaging style of Dairy Milk with economical acceptance without any compromise in its product, so that Cadbury market get inflate. In the economic arena, Cadbury keep to focus on income distribution and levels of savings, debt, and credit availability. Political Legal support Cadbury industry have vital link with leaders and politician to get more advantage in business market environment, they have a strong economic rate in domestic market due to government reorganisation. for this sometime get more benefits that the industry get more enhance profits. Cadbury firm always follow the rules of government and maintain, all requirement like plantation in campus and many more and implement new law by the courts. Social-cultural This part is very much familiar with Cadbury organisation because its main root in India, As we know India is festival country where many religious festivals celebrate every year and such type of occasion, verities of sweets and chocolates are sell, in also many other function like birthday, social party. So, in social culture occasion (arena), Cadbury Company understands customers special need and provide (launch) effective quality product in the market. (kotler 95, Cadbury) Natural environment In the natural environment, Cadbury industry aware about raw-materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. (kotler 95, 102 , Cadbury ) Technological environment Cadbury Company recommends innovative technologies in business to get enhance profit as an accelerating rate. They have automation based manufacturing unit to get more production in less time with higher quality. Cadbury prefer ISI and ISO satisfied machinery. All area having Wi-Fi facilities to share or distribute information to each other. Cadbury IT sector is one of the best in his field. (kotler 95, cadbury) MARKETING MIX OF CADBURY Eclairs is one of the famous product of Cadbury Company, the reason of this product famous is its quality that very much acceptable with cost and cannot be comparable with some other brand, test that cannot be forgettable, attractive packaging with attractive designing wrapper, acceptable quantity size with reasonable price. Eclairss publicity is very attractive way, which is by personal relation, sale promotion and TV advertisement which is in any place like home, street, local bus, train, etc. that is not more expensive so cost of Eclairs is not high as comparable with other company. Cadbury chocolate should be in every pocket is a main target of Cadbury company. (Marketing management, by Philip kotler, page no 12, 13) PART C Q.3). Identify and evaluate how technology and new media could impact the firms future marketing plans. Technology impact for the Cadbury company Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. C adbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers. Media impact for the Cadbury Company In Cadbury company media technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer word of mouth system in this way, people to people or customer to customer oral and written communication. In a direct marketing Cadbury prefer Personal selling system in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. Public relations and publicity system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world. Media is source by that company can reach to the customer and customer can get all information about selected company, so media provide strong relationship between company and customer. Media play an effective role for developing Cadbury market. Cadbury Company advertises their product promotion by cartoon picture and famous celebrities like film actor or sports player, these advertisements categorise between children to adult respectively. In different segment they are use emotional line based on major themes, during media advertisement. For examples; Chocolates for all, children to adult and theme is Cadbury as a perfect expression of love. Chocolates for all events and theme is real test of life. Chocolate for special occasion and themes is I will do anything for Cadbury dairy milk. Chocolate for any time and theme (in Hindi) is kuch meetha ho jaye The main strategy behind these above themes is to replace sweets as a chocolate and create brand image to get the strong position in the market by the media advertisement depicting. Cadbury industry has specified cities categories for a media advertisement like, Tier 1 Tier 2 (domestic cities), Tier 3 Tier 4 (international cities). So, media technology both are primary need to the development of Cadbury industry in future market because time to time continuously change in customer demand is major problems and this problem only resolved by adopt changing technology at time to time in the future market due to customer satisfaction is main motto of Cadbury industry. Indeed; media tools is superior power tools with technology support by that Cadbury market can get positive impact and more benefits in future marketing. Fig.3 Advertisement area of Cadbury company (reference by book kotler www.cadburyindia.com) PART D Q.4). Discuss sustainability with regard to the firms marketing strategy, in particular how it might affect the firms reputation in the future. Cadbury company change their strategy at time to time depend on customer demand and market condition. It always developing decision to create new product with grantable profits together with company. Following are the some market strategies which are recommended by Cadbury Company; Increase in international market setup to expand marketing business globally get more sales of the product and brand publicity. Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because todays customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customers valuable feedback. This marketing always cheaper than store market price. It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new fresh chocolate. Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social cultural product in the market. Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc. New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate. The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position quality in the market with some offers gifting process. The above descriptions illustrate the future strategy and how effect improvement in future marketing operation profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadburys management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy through higher quality, better service, lower price, higher market share, continuous product variation improvement, regular product innovation, entering high growth markets and more customer expectation to make brand more demanded. (reference by book kotler www.cadburyindia.com)

A Demand Curve Shifts Economics Essay

A Demand Curve Shifts Economics Essay A shift in the demand curve to the left or right represents a change in consumer preferences. A shift to the right indicates that an item has become more commercially desirable and that a larger number will be sold at a given price. A shift to the left is just the opposite, indicating that a marketplace good is less desirable and that fewer items will be sold at a given price. How would supply or demand be affected when the following things occur? Oranges- after a tornado The demand cure will shift to the left meaning that there has been a change in what the consumer is interested in. The oranges will become less desirable because there will be fewer oranges to sell at a given price. There will be a short supply of oranges and the demand for them will lessen in that area hit by the tornado. It will take time to build the funds for any equipment that had been damaged by the tornado. Other areas will still have the same demand for the oranges because they were not affected by the tornado and they may pay a higher price for the oranges. Automobiles after a major recall This will affect the maker of the automobile and the demand for autos from that maker will go down. Other auto companies may have a spike in sales if the consumer is shopping for an automobile that has not been affected by the recall. This spikes the demand for other autos from another company and halts the supply from the auto that has been recalled. Spinach- after the FDA announces that spinach can prevent cancer Here the demand curve will shift to the right. Suppliers will have to adjust to the change to meet the level of demand. The price on the spinach rise because if demand increases so does the price. This may lead to a shortage of the spinach because the demand can exceed the quantity of the spinach supply. Flu Vaccines after technology was discovered to mass produce flu vaccines If there is a mild flu season not everyone will get a flu shot. For example, if there was a press release of a large amount of people contraction the flu, more people would get flu shots and the demand will go up. If there is less press coverage of people contracting the flu, the less there will be a demand. Since the vaccine can be mass produced the supply and demand will stay equal and the price affordable and may not fluctuate much at all. The midterm exam will be worth 150 points or 15% of your grade. It will constitute of 5 short answers worth 30 points each. The midterm exam is open book and there is no time limit on the exam. You have the option of saving your answer and resuming at a later time. When completed, please submit in a ONE word document. *Upload via attachment* The midterm exam questions will contain material discussed in class (discussions, assignments, websites, etc.) and textbook material (Chapters 1-7, 9-11). All short answers must contain information using no external research. Students are required to respond in their own words using applicable examples and knowledge gained from the class. A typical short answer should be between 100-150 words. The following rubric will be used to assess each of your midterm answers: 15 Points- Justification and Accuracy of Answers (opinion, point articulation) 10 Points Integration of example (s) 5 Points- Spelling, Grammar and APA (typos, grammar style, tone, flow) ** Please note that APA must be used when answering each question (introduction, body, and conclusion). ** Each answer should be on a separate sheet of paper ** There should be one title for the midterm exam 3. Describe the flow of resources, products, income, and revenue among the economic decision-makers (households, firms, and markets) in an open economy. How does this affect GDP? (30 Points) 4. Compare and contrast the command economy, the capitalist economy, the traditional economy and the mixed economy. (30 Points) 5. In your own words, please define and describe the following terms: supply curve, demand curve, gross domestic product and gross national product. (30 Points) To better define macroeconomics, consider its distinction from microeconomics. Imagine you are attempting to figure out how the price of a certain good has been determined. Microeconomics would focus on how supply and demand determine prices, while macroeconomics would study the determination of prices at all levels. To test particular policies and ideas, or to find out the causes of good macroeconomic performance, we need to have some measure of overall economic activity. For this reason, macroeconomics uses aggregates (totals) to measure key concepts such as national income, output, unemployment, inflation, and business cycles (periodic expansions and contractions of economic activity). By studying macroeconomics and understanding the critical ideas and tools used to measure economic data, you will have a better perspective on the issues and problems discussed in contemporary economics. Compare and contrast 3 main differences between microeconomics and macroeconomics. Why is it important for you to study macroeconomics? (30 Points) Microeconomics is the study of your economic behavior and the economic behaviors of others. (McEachern, p. 8). Macroeconomics studies the performance of the economy as a whole. (McEachern, p. 9). Economists use economic models when making predictions or assumptions about the economy because they are easy to relay information through. Most people are visual and like things broken down into pieces that all connect. The circular flow model would be beneficial because it traces the flow of resources, products, income, and revenue for making financial decisions. Economists use economic models when making predictions or assumptions about the economy because an economic theory, or economic model, is a simplification of economic reality à ¢Ã¢â€š ¬Ã‚ ¦ (It) captures the important elements of the problem under study (McEachern, p. 9). Trying to examine all of the economic variables and data would be so complex and overwhelming, that the original problem or question could easily become lost or diffused. A theoretical model, on the other hand, facilitates focusing on the key relationships (p. 69). Economist use economic models when making predictions or assumptions about the economy mainly because the models help simplify things. The economy and everything that goes along with it can be a very complex matter so without the simplification it would be easy to get confused or off track. The models also help to create a template for economists to follow when they are making their predictions of what will happen in the future. This allows them to try and plan ahead for things that might come about. You cannot plan for everything but it is better to be over prepared then not at all. These predictions help economists be sure that all the demands can be met. Economists sometimes use the scientific method to study economic problems. It consists of four steps, Step one: Identify the question and define relevant variables, Step two: Specify assumptions, Step three: Formulate a hypothesis, Step four: Test the hypothesis. According to William McEachern, an economic model is a simplification of economic reality, which economists use to make predictions about the real world (McEachern, 2009, p. 9). Economic models assist economists by condensing and illustrating information, allowing them to analysis situations and create a future forecast. There are several different economic models, such as the production possibilities frontier (PPF), the circular flow diagram, supply and demand diagram, as well as other advanced economic models. The PPF takes into consideration all resources, technology, and rules which apply to production, and identifies possible combinations of the two goods that can be produced when all available resources are employed efficiently (McEachern, 2009, p. 27). In general, the PPF model is a curved graph that allows economics to determine what production levels are efficient, inefficient, and unattainable. The circular flow diagram is a flow chart which describes the flow of resources , products, income, and revenue among economic decision makers (McEachern, 2009, p. 6) . This economic model illustrates for economists how a system functions in order to determine if it is operating efficiently or inefficiently and if it can be improved. Finally, the supply and demand diagram identifies the supply and demand of a good or service, while depicting its price, quantity, and equilibrium. This model allows economists to measure and predict how changes in supply or demand effect price and quantity. 2.List and describe in your own words 3 determinant of aggregate demand and 3 determinants of aggregate supply?(30 Points)

Report on PEP :: Business Objectives Management Essays

Report on PEP Task 1 Describe and explain PEP’s business objectives, using its mission statement and other information Evaluate and explain how successful PEP appear to be in meeting each of these objectives. A mission statement is a written statement setting out the general aims of a business. This is also known as a business objective. PEP is a business, which has been set up to produce good quality products and excellent customer service, as most businesses have aims and objectives. Examples below show some basic aims and objectives a business might have:  · Make a profit  · Provide goods and services for their customers  · Survive and expand the business  · Improve the quality of goods and services  · Compete against other businesses  · To be environmentally friendly PEP is a family business with a good history that provides good quality products to customers. PEP has issued a mission statement that shows what the business is aiming for. These are listed below,  · Preserve a good family atmosphere in keeping with our great tradition  · Achieve increasing profit to reward our shareholders and reinvest in our business  · Produce the best electrical appliances to the UK and export markets  · Provide excellent service to our customers PEP’s need to maintain a good family atmosphere to meet their objectives because†¦ if the business starts to disagree with their employees then the employee might decide to leave which could cause a disturbance in the business. If PEP begins to lose their employees, the business could risk failure. To prevent this from happening, the employees should communicate with each other either internally or externally and be friendly. People can communicate with each other in many ways e.g. internal or external meaning in or outside of the business, up, down and across the business hierarchy and formal or informal. Motivating the workforce can be a massive advantage for PEP because motivating by making them feel valued and part of a team means the employees the workforce can work better which means improved quality of product or service to customers and therefore improve results for PEP. All businesses need to make a profit or a surplus. Profit is the money left over after all the expenses has been paid. Profit provides money for further growth, investment and rewarding the owner(s) as well as their shareholders. PEP need to increase their sales and market shares in order to make a profit. Shareholders are people who have a share in the business, they have invested money into the business so if the business does not do well the shareholders lose out. Therefore, it is vital for the business to increase the profit.

Herbert George Wells :: essays papers

Herbert George Wells One of the most prolific writers of his time, H.G. ( Herbert George) Wells was able to do it all. He was universal, and could write from many different sides. He was one of the most versitile writers, as he could write like a novelist, as in the The History of Mr. Polly. He could also write short stories, like The Star, or The Door In The Wall. He was also considered to be a visionary and a dreamer, as shown throughout A Modern Utopia, and Men Like Gods. What Wells was most famous for was his ability to be a scientific romancer. His novels, The Time Machine, The War of The Worlds, and The Invisible Man, were what he became most widely known for. All his writings, in the different genere's they were written from, truly prove he was one of the most versitile writers that ever lived. The date was September 21, 1866, and the place was 47 (now renumbered 172) High Street, Bromley, Kent, a suburb of London.. His father, Joseph Wells, and his mother, Sarah, had been married in 1853 and they had four children. An elder sister, Fanny, had died at the age of 9 two years before H.G. was born. After he was born, his family was worried that he may also die like his sister Fanny, being that he was a sort of "weakling" and struggled to not get sick most of the time. His father was a shopkeeper and a professional cricketer, and his mother served from time to time as a housekeeper at the nearby estate of Uppark. His father's business failed and the family never made it to middle-class status, so Wells was apprenticed like his brothers to a draper, spending the years between 1880 and 1883 inWindsor and Southsea as a drapeist. In 1883 Wells became a teacher/pupil at Midhurst Grammar Scool. He obtained a scholarship to the Normal School of Science in London and studied there biology under T.H. Huxley. However, his interest faltered and in 1887 he left without a degree. He taught in private schools for four years, not taking his B.S. degree until 1890. Next year he settled in London, married his cousin Isabel and continued his career as a teacher in a correspondence college. From 1893 Wells became a full-time writer. After some years Wells left Isabel for one of his brightest students, Amy Catherine, whom he married in 1895.

A Comparison of the Masks In Cold Blood, Streetcar Named Desire, and Fe

Peeking Behind the Masks In Cold Blood, Streetcar Named Desire, and Fences  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   In life, we all attempt to project some kind of personality to others. We have a mask we wear in different situations, but when times get tough, we eventually discard our masks and become our true selves. We don't live behind our masks until the tragic end, like the characters of In Cold Blood by Truman Capote, Streetcar Named Desire by Tennessee Williams, and Fences by August Wilson. The three characters, Perry Smith, Blanche DuBois, and Troy Maxson wore masks to their bitter endings, always trying to fool everyone else. When times got tough, they had to face themselves, and they could not stand the sight.    The characters of Blanche DuBois (A Streetcar Named Desire by Williams), Troy Maxson (Fences by Wilson) and Perry Smith (In Cold Blood by Capote), all had an image they hoped to project. They wanted everyone else to see them in a certain way. Each character had their own delusions about whom they were and what they wanted to project to others. The three hide behind masks in an attempt to be confident and faultless.    For example, in the case of Blanche DuBois we are introduced to a woman who portrays herself as a southern belle, a woman who is supposed to be genteel. It doesn't take long before the audience can recognize DuBois for what she really is. However, she never gives in, or admits to what the audience can see in her. DuBois is drawn to a life of illusion. She tells people she is a schoolteacher on leave, when she has actually lost her job for becoming involved in an affair with a much younger man (Harris 444). Laurie Lanzen Harris states,    She presents herself as an innocent, virginal young woman .... ...84.   Nance, William L. "The Worlds of Truman Capote." Contemporary Literary Criticism 13 (1970): 137-138.   Shafer, Yvonne. "Breaking Barriers: August Wilson," in Staging Difference: Cultural Pluralism in American Theatre and Drama. Contemporary Literary Criticism 118 (1999): 405-406.   Shannon, Sandra G. "The Good Christian's Come and Gone: The Shifting Role of Christianity in August Wilson Plays," in MELUS. Contemporary Literary Criticism 118 (1999): 382-384.   Vogel, Dan. "The Mask of Oedipus Tyranos," in The Three Masks of American Tragedy. Contemporary Literary Criticism 5 (1976): 504-505.    Works Consulted Capote, Truman. In Cold Blood. New York: The New American Library, 1940. Williams, Tennessee. A Streetcar Named Desire. New York: New Directories, 1947. Wilson, August. Fences. New York: Plume, 1985.   

My Mother

This essay is about how a perfect mother looks like to me. People say that the perfect mother does not exist, I actually don’t know if that is true, but what I do know is that my mother is perfect for me. Everything in my mother is special; the way she dresses, the way she speaks, the way she behaves etc. Somehow they are a part of you, a part of your world, your heart. For me that is my mother. Her voice calms me down. When he leaves for business trips, I feel like a part of me is missing. When he calls me to say hello, he makes everything better in a second. Just the sound of her voice is what I need from time to time. She is very good with words and almost knows what you want to hear when you are sad. The picture of my mother will ever fade away from my mind. Her curly brown hair with white strands throughout make her look younger than she is. She stands at 5’5 and weighs 145Ibs. She has smoky gray eyes that glow when the sun comes up. Her eyes sparkle and change colors depending on her mood. Her eyes and her smile light up my world. Her style of clothing is a little different from other mothers, but I love that about her. She doesn’t let anyone change her mind. She never wears heels because she hates getting dressed up but her favorite shoes of all time are Nike shocks. Being a writer explains her love for book and literature in general. She loves telling stories especially about her childhood and past experiences which she is really good at. She puts her heart and soul into whatever she writes. She has a hard time showing her feelings because of past experiences, but when she writes stories she shows it. It’s her way to express herself. Writing is her way of making her feel better and a way to express herself as a person. Her voice is being heard on paper. My mother is a fantastic cook. You will always find her in the kitchen making some sort of desert. I always used to help her make monkey bread as a little girl. She would always smell like honey and maple syrup. When I was a little girl, I would always remember when she used to tuck me into bed and kiss me goodbye I could always smell maple syrup on her. I love that smell. Even twenty five years later, the smell has never disappeared. She has the same smell that lingers off of her that brings back so many great memories for me. My mother is the kind of person that does not show her feelings a lot. She keeps her feelings to herself sometimes but when she gets the chance to show us, it’s the greatest feeling in the world. She may not kiss or hug us all the time but I always know that she loves us unconditionally. When she does hug us, I feel warm and loved. She doesn’t judge what we have done in the past or what we might do; she teaches us lessons that will help us make the right choices in life. She is the one who is always there for me. If I am having a bad day or just need someone to talk too, she is the first person I run too. She isn’t just my mom but she is my best friend. She knows me instead and out. I get most of my looks from my mom which isn’t so bad because my mom is beautiful inside and out. I am so lucky that my son has her for a grandma because he will have a great role model to look up to when he gets older. They say you will never forget the person you first laid eyes on. Without them you feel lost and not yourself. Somehow they are a part of you, a part of your world, your heart. My Mother This essay is about how a perfect mother looks like to me. People say that the perfect mother does not exist, I actually don’t know if that is true, but what I do know is that my mother is perfect for me. Everything in my mother is special; the way she dresses, the way she speaks, the way she behaves etc. Somehow they are a part of you, a part of your world, your heart. For me that is my mother. Her voice calms me down. When he leaves for business trips, I feel like a part of me is missing. When he calls me to say hello, he makes everything better in a second. Just the sound of her voice is what I need from time to time. She is very good with words and almost knows what you want to hear when you are sad. The picture of my mother will ever fade away from my mind. Her curly brown hair with white strands throughout make her look younger than she is. She stands at 5’5 and weighs 145Ibs. She has smoky gray eyes that glow when the sun comes up. Her eyes sparkle and change colors depending on her mood. Her eyes and her smile light up my world. Her style of clothing is a little different from other mothers, but I love that about her. She doesn’t let anyone change her mind. She never wears heels because she hates getting dressed up but her favorite shoes of all time are Nike shocks. Being a writer explains her love for book and literature in general. She loves telling stories especially about her childhood and past experiences which she is really good at. She puts her heart and soul into whatever she writes. She has a hard time showing her feelings because of past experiences, but when she writes stories she shows it. It’s her way to express herself. Writing is her way of making her feel better and a way to express herself as a person. Her voice is being heard on paper. My mother is a fantastic cook. You will always find her in the kitchen making some sort of desert. I always used to help her make monkey bread as a little girl. She would always smell like honey and maple syrup. When I was a little girl, I would always remember when she used to tuck me into bed and kiss me goodbye I could always smell maple syrup on her. I love that smell. Even twenty five years later, the smell has never disappeared. She has the same smell that lingers off of her that brings back so many great memories for me. My mother is the kind of person that does not show her feelings a lot. She keeps her feelings to herself sometimes but when she gets the chance to show us, it’s the greatest feeling in the world. She may not kiss or hug us all the time but I always know that she loves us unconditionally. When she does hug us, I feel warm and loved. She doesn’t judge what we have done in the past or what we might do; she teaches us lessons that will help us make the right choices in life. She is the one who is always there for me. If I am having a bad day or just need someone to talk too, she is the first person I run too. She isn’t just my mom but she is my best friend. She knows me instead and out. I get most of my looks from my mom which isn’t so bad because my mom is beautiful inside and out. I am so lucky that my son has her for a grandma because he will have a great role model to look up to when he gets older. They say you will never forget the person you first laid eyes on. Without them you feel lost and not yourself. Somehow they are a part of you, a part of your world, your heart. My Mother This essay is about how a perfect mother looks like to me. People say that the perfect mother does not exist, I actually don’t know if that is true, but what I do know is that my mother is perfect for me. Everything in my mother is special; the way she dresses, the way she speaks, the way she behaves etc. Somehow they are a part of you, a part of your world, your heart. For me that is my mother. Her voice calms me down. When he leaves for business trips, I feel like a part of me is missing. When he calls me to say hello, he makes everything better in a second. Just the sound of her voice is what I need from time to time. She is very good with words and almost knows what you want to hear when you are sad. The picture of my mother will ever fade away from my mind. Her curly brown hair with white strands throughout make her look younger than she is. She stands at 5’5 and weighs 145Ibs. She has smoky gray eyes that glow when the sun comes up. Her eyes sparkle and change colors depending on her mood. Her eyes and her smile light up my world. Her style of clothing is a little different from other mothers, but I love that about her. She doesn’t let anyone change her mind. She never wears heels because she hates getting dressed up but her favorite shoes of all time are Nike shocks. Being a writer explains her love for book and literature in general. She loves telling stories especially about her childhood and past experiences which she is really good at. She puts her heart and soul into whatever she writes. She has a hard time showing her feelings because of past experiences, but when she writes stories she shows it. It’s her way to express herself. Writing is her way of making her feel better and a way to express herself as a person. Her voice is being heard on paper. My mother is a fantastic cook. You will always find her in the kitchen making some sort of desert. I always used to help her make monkey bread as a little girl. She would always smell like honey and maple syrup. When I was a little girl, I would always remember when she used to tuck me into bed and kiss me goodbye I could always smell maple syrup on her. I love that smell. Even twenty five years later, the smell has never disappeared. She has the same smell that lingers off of her that brings back so many great memories for me. My mother is the kind of person that does not show her feelings a lot. She keeps her feelings to herself sometimes but when she gets the chance to show us, it’s the greatest feeling in the world. She may not kiss or hug us all the time but I always know that she loves us unconditionally. When she does hug us, I feel warm and loved. She doesn’t judge what we have done in the past or what we might do; she teaches us lessons that will help us make the right choices in life. She is the one who is always there for me. If I am having a bad day or just need someone to talk too, she is the first person I run too. She isn’t just my mom but she is my best friend. She knows me instead and out. I get most of my looks from my mom which isn’t so bad because my mom is beautiful inside and out. I am so lucky that my son has her for a grandma because he will have a great role model to look up to when he gets older. They say you will never forget the person you first laid eyes on. Without them you feel lost and not yourself. Somehow they are a part of you, a part of your world, your heart.

Moral Wisdom Review

The first main point that Keenan covers in chapter 1, Love, is about union. He does this to reinforce what drives love between individuals, whether it’s romantic or platonic love. The story that he tells about everyone holding hands on an airplane stricken with turbulence is very familiar to me. My parents and I go to the Bahamas every year, just the three of us. One year there were terrible storms on the day we were supposed to fly home. As delayed as we were we finally made it off the island late at night, in the dark. It was a small plane, maybe 20 passengers, and when it was struck with terrible turbulence every one began holding hands there too. This idea of union is the driving force in any kind of love. It is how we as humans express our compassion and connectivity with one another. Our love for God is driven by union as well, a need to be connected. We are united with God because He is essentially â€Å"in† us all, meaning His love is within us. Next, Keenan begins a discussion on why theological teachings should start with love. He roots his reasoning in the demands of scripture, the fact that love precedes all other teachings in theology, and that love is the driving force behind the human experience. To elaborate on his second reason, I would go so far as to say that one couldn’t have freedom or truth (points he used to begin his teachings with) without having love. To have freedom and truth one must have the respect for humanity that love brings. Further, Keenan emphasizes his last point with the comparison of the Michelangelo vs. Caravaggio paintings of the conversion of Paul. The last main point that Keenan makes about love is the â€Å"threefold love†, stemming from agape, eros, and philia. From the reading we learn what each type of love is, but to bring this full circle to Keenan’s point about union defining love, all three types of love are driven by union and themselves united. Agape, the love for God, is selfless and purely for God. That love cannot be shared among humans, but only between God and his individual children. However, accepting God’s love and returning love to God unite all humans that encompass, and we are united by doing so. Further, this gives us the ability to experience the eros and philia types of love. Keenan then moves to a discussion about conscience. He starts by discussing the Christian call to grow, to move forward in life, progress, and to do so in love. In his discussion of growth and developing a conscience, Keenan emphasizes three main points, the voice of conscience, the formation of conscience, and the erring of conscience. The voice of conscience is rooted in the development of an individual’s superego. The superego is the voice in everyone’s head that tells them what to do or not to do, it is like a watchful eye over one’s self. It tells us not to do things that would make us feel guilty. Keenan discusses the formation of conscience by reinforcing that we as adults should grow in our experiences, rather than be intimidated by a superego. The conscience is like the â€Å"big boy†, new and improved version of the superego, for grown adults. My favorite line that Keenan uses in this section is â€Å"the conscience calls us to aim more at being the one who loves than being the beloved†. I think that really drives home what it means to have a conscience. While wanting union and love drives both conscience and superego, that statement shows that wanting to give love rather than take it motivates the conscience. It is about wanting to do what is right for others, not just one’s self. Finally, Keenan makes a point about the erroneous conscience. The erroneous conscience may cause someone to do something that is actually wrong, but to do so in searching for the right. He also discusses the development of the ideas about whether a person acting with an erroneous conscience is good or not, ultimately concluding that it depends on intent. If the intent is good or right, then the person is excused.