How the organization communicates with prospective and current Case Study

How the organization communicates with prospective and current customers - Case Study Example The use of digital media made Coca Cola to deviate from the traditional strategies that would promote the product such as developing new products or extending the existing brands. Marketing is an important aspect of creating a strong brand while helping to reach out to the existing and potential customers. Every marketing strategy faces three uncertainties that are supposed to be weighed before engaging; the fear of failure, the return on investment and the fear of the unknown. Investing resources in the digital media for marketing brings forth all these uncertainties. However, these uncertainties can be assumed based on the advantages that come with the digital media. First, learning from failure can help device workable strategies in the digital space. Second, the digital media exhibits a very rapid growth while the marketers get to understand it better day by day. Finally, digital media is less expensive, therefore, learning from it especially on optimizing the return on investment is worthy. Coca Cola opted to ‘go digital’, and take advantage of the huge online traffic. This was done through a simple social concept that encouraged customers to exhibit brand loyalty while encouraging others to join the wagon. In the summer of 2011, they devised the ‘Share a Coke Campaign’ (Coca Cola, 2013). It began with the customers creating a can for a special friend and then finding their names and having a coke bottle bearing the name to developing customized coke bottles with people’s names. This campaign has gone global and it is still in progress after it demonstrated that it can facilitate the strengthening of the brand as well as increment in the sales volume. The campaign was focused on increasing the consumption of Coke during the summer of 2011 while bringing an appeal on the strength of the brand. Despite Coca Cola being known as a strong brand, they needed to

The Byzantines and the Vikings Essay Example | Topics and Well Written Essays - 250 words

The Byzantines and the Vikings - Essay Example Education, scholarship, and art and architecture were essential aspects of the Byzantine culture, and Byzantine wealth supported the learning and scholarship of its people. The migration and raids of the Vikings (Danes, Norwegians, and Swedes) had an important role in the history of both the Western and Eastern Europe as it altered the political map during the period. The name Vikings or the Northmen was applied to all Scandinavians in the eighth century and they were also called the Verangians. One of the major factors that contributed to the migration and explorations of the Vikings was their ships which carried the horses and other trade materials. Significantly, they achieved an Eastern expansion in the eighth century and their expansion started with the wars among the East Kiev and East Slavs. Similarly, it also celebrated a Western expansion in England and the other regions. Agriculture and trade, learning and literature, art and architecture etc played central activities in the expansion of the Vikings.

Eastern Philosophy Essay Example for Free

Eastern Philosophy Essay Eastern philosophy is the philosophies of the eastern continents. Many postmodern philosophers believe the only variant of Eastern and Western philosophy is that of Geographic’s however some scholars will disagree that it is not geographical but of natural language and investigated thinking. Eastern philosophy touches base with three traditions —Indian, Chinese and Persian philosophy—which are just as different from each other as they are from Western philosophy. Eastern religions have not spent as much time as western philosopher questioning the nature of God and his role in the creation of mankind. More recently philosophical schools are teaching both religious and philosophical concepts. East Asian Philosophy includes Confucianism, which is a complex system of moral, social, political, philosophical, and quasi-religious thought that has had tremendous influence on the culture and history of East Asia[1], Taoism which refers to a variety of related philosophical and religious traditions that have influenced Eastern Asia[2], Shinto which is the indigenous religion of Japan[3], Legalism which was one of the main philosophic currents during the Warring States Period[4], and Maoism, which is officially known as Mao Zedong Thought[5]. Indian philosophies were several traditions which included but limited to, Hindu philosophy, Buddhist philosophy, Sikh philosophy, Jainism and Carvaka (atheist school of thought with ancient roots in India). Indian philosophers live life by a philosophical custom. They believe this is the righteous way to best live their lives. Whether Indian schools believe in god or not, they all share the same perception of the truth through logical practices. West Asian Philosophies include to Babylonian philosophy, Iranian philosophy, Zoroastrianism, Islamic philosophy, and Sufi philosophy, however they can also be referred to as western philosophies. Babylonian philosophy dates back to the Mesopotamian era which demonstrated certain philosophies of life, in the forms of dialectic, dialogs, epic poetry, folklore, hymns, lyrics, prose, and proverbs. [6] Iranian Philosophy is the same as Persian philosophy and is said to date back to the beginning of the science of philosophy. Zoroastrianism was philosophy influenced Indo-Iranian Philosophy. Islamic philosophy is summed up as the philosophical harmonization of Sufi philosophy reason and faith. Sufi philosophy involves a school of thought, in the form of manuals, dictations, poetry, and other written works as a means of thinking and meditation. In conclusion, Eastern philosophy is more about, the scientific aspect of philosophy without questioning the practically of it. All cultures involved have lived their lives by means of experience and by doing so they have gotten the best out of their lives. Even in religious culture, they do not question the beliefs but rather embrace them without fear of judgment and ridicule from others. http://en. wikipedia. org/wiki/Postmodernist http://en. wikipedia. org/wiki/Eastern_philosophy#Classification [1] http://en. wikipedia. org/wiki/Confucianism [2] http://en. wikipedia. org/wiki/Taoism [3] http://en. wikipedia. org/wiki/Shinto [4] http://en. wikipedia. org/wiki/Legalism_(Chinese_philosophy) [5] http://en. wikipedia. org/wiki/Maoism [6] http://en. wikipedia. org/wiki/Eastern_philosophy.

Gender In Respond To Stress And Overcome Stress Psychology Essay

Gender In Respond To Stress And Overcome Stress Psychology Essay The process of growing, different gender does have different respond on when facing the stress and even the way of copping the stress. In this study, we were targeting with both gender by category their age, race, culture and surrounding issue that influence or change them the point of respond to stress and the way of copping the stress. There are many issue and different causes of creating stress for our daily life but it is not a way for both genders. We could have more understand type of stress is facing on the certain age and different respond both genders. In the study, we had realize that a great changing view respond to stress and overcome the stress in both gender on category age of teenager and adult. Furthermore, changing view of stress found in different culture for both gender. It is reason for when reach an adult age. Working environment has making them change. Stress In this world, our daily life is filled with stress. Stress is a common issue that has become a discussion among researchers. There are many reasons why a person gets involve in a stressful condition. Based on Laheys study, sources of stress can be categorized into five category which are life events, frustration, conflict, pressure and environmental condition (Lahey,2012). Life events is one of the major sources of stress as people need to have adjustments in their life every day, regardless of any situations or conditions (Dohrenwend,2006;Lahey,2012). Negative events such as losing a loved one or losing a home after disaster creates anxiety, depression and physical illnesses and psychological illnesses (Lahey,2012) However, even positive events can be stressful too. Getting a new car or house, graduating from college, getting married are also happy situations where people need time to adjust to their normal living pattern ( Lahey, 2012). Frustration Other source of stress comes from frustration which is the result or decision that could not able to satisfy a motive (Lahey,2012). Continuous dissatisfactory of the results gained such as individuals being subjected to racial discrimination would be able to become major source of stress.(Gallo Matthews; Lahey,2012) Conflict The third source of stress is conflict in which a state of two or more motives cannot be satisfied because they interfere with one another. (Lahey, 2012) Conflict happens when two people have different goals or different opinions in which both of them are trying to get an agreement. In this condition, two major source of stress in conflict are trying to satisfy each other with their different opinions while being aware of each other to accept their individual decision. Pressure Stress can be aroused from pressure in facing threats of negative events ( Lahey, 2012). For example, college students feel pressure due to handing in assignments before dateline and preparing for exams. A single mother will feel pressure when providing provision for her family while performing well in her job. An employee will feel pressure in pleasing the boss with excellent work while competing with other colleague. Environmental conditions The environment that we are surrounded by is also one of the factor that causes stress ( Lahey, 2012). For instance, if a person lives in a an environment filled with noise pollution, chances of an increase in heart rate, blood pressure and respiration is high and hindrance in the digestive processes is possible ( Hughes M., 2010 ) . Introduction Different Gender in Respond to Stress and How Overcome the Stress. There are many reasons that cause stress; even we are still at a young age. We believe that both genders have their own methods in responding to stress. At the same time we also believe that both genders responses to stress can be influence by other aspect. In the sports field, both genders athletes have different methods to cope with stress. Researchers found that women use the coping strategies of venting motions, positive reinterpretation, dissociation, and emotional social support more often than men did to cope with stress. ( Hammermeister Burton 2004; Mark Toto 2009). Besides that, there is another study about racial discrimination and ways on how to cope with stress among African Americans (Utsey, Ponterotto, Reynolds Cancelli, 2000). It was found that between adult men and women, women tend to seek social support more than men do (Flora Rahim, 2006). Based on the studies, we understand that both genders have different ways of coping with stress. Furthermore, genders differences have an effect in anxiety disorders that appears to begin around the age of 6 where female are higher than male with ratio is already 2:1 (Robinson, 2006; Sharon Jennifer, 2011). From the statement we understood that stress begins at the adolescence stage. In the study of Kagan and Lewis (1965), it was found that girls are more mentally developed ahead of boys. Therefore, girls have better response to stress compared to male at the adolescence stage (Walter Terry, 1974). This led us to believe that different stress occurs in adolescence stage. Nevertheless, some studies have evidences that clearly stated the differences between genders affect stress. Girls have higher level of stress than boys do during their teenage years as they are more likely to be more aggressive to have conflict with parent and teacher. (Walter Terry, 1974). Based on the MacFarlane (1970) study, during period high school period, girls slightly manifest more anxiety than boys (Walter Terry, 1974). On other hand, women may also experience more school-related anxiety than men during both stressful events (examinations) as well as the long term events (Martin, 1997). Besides schooling period, a study showed that during college period, women experience more negative images of themselves and they are more likely to manifest neurotic symptoms than male (McKee and Sherriffs,1957 as cited in Walter Terry,1974). Other researches analysis provided us some insight on the differences between male and female supporting staff. There are differences in stress outcomes experienced by male and female workers between the age of 25 to 30 year old (Dr. Zafir Fazilah). A study showed that women suffer more stress from working environment compared to men because women also experience certain unique stressors such as gender inequality as well as experiencing stressors common to both genders (Kristina Stephen, 2004). Besides that, for married couples, it is believed that neighborhood stressors will have greater impact on womens mental health rather than mens (Flora Rahim, 2006).There is a considerable amount of evidence indicating that women are more psychologically and physiologically reactive to stressors than men (Liu, Spector Lin Shi, 2008). Through this study and the statement provided, we found that women have the higher percentage to develop stress compared to men. For ways of coping stress, there is a slight difference between both genders. In a study, adult men were found to resort to alcoholic method more than women (Christopher Alvin, 2009). Based on Jessicas study, since men are taught that it is unacceptable to express their depression to others, they may seek comfort from other sources such as alcohol. Indeed, one argument supported the idea that the different rates of depression between men and women are illusionary is that alcoholism is twice as common in men as in women (Murakumi J., 2002). Discussion Conclusion. After analyzing the studies and research papers related to the topic, our group agreed that the first thesis is different gender respond to stress in different ways. It is confirmed that the thesis we had made matches the evident to support it. Besides that, we found that different response in stress starts during teenage years with female developing faster than male. On the overall view, all members of our group believed that the methods used to cope with stress are different where female are far more mature than male. Furthermore, we found that the stress level is different for both gender at young age with females getting more anxiety and more depression especially in high school period when compared to males. The reason for higher level of females depression in high school is because female starts to gets themselves non-invisible attention in school through usage of make up so that they are able to follow the trend of teenage years. It is the reason that women have high stress ou tcome than men. Hence, it led us to believe that women have the higher risk to have psychological illnesses such as insomnia and anxiety disorder. However, female are better in managing with stress based on a study by Mark and Toto (2009). Female are known to vent their emotions, positive reinterpretation, dissociation, and emotional social support more often than men do. (Mark and Toto, 2009). Yet this does not mean that males are healthier than female. Males often use negative way to cope with stress compared to females. Examples like alcohol and smoking cigarettes are common ways for males to cope with stress. This brings great impact to the body heath such as lung cancer and liver diseases. Nevertheless not all of the male are using the same negative copping stress as males also use positive ways to cope with stress. For example they do sports to cope with their stress. The current statement had reached our other thesis which is that both genders have their different ways to cop e with stress. At the end, our group came out with a thesis that both genders have their own ways to respond to stress and to cope with stress because everyone have their own personality, thinking and stress outcome.

It’s Time to Stop the Madness :: Argumentative Persuasive Argument Essays

It’s Time to Stop the Madness The more one hears about all the things one's ancestors believed in, the more one can be inclined to distrust much of what is said that is not backed by hard evidence. And yet, even many former "facts" of the world that have been backed by what was deemed in other times as hard-enough evidence are now seen a laughable light. The sun is no longer popularly perceived to revolve around the Earth; the world is understood to be (mostly) round, etc. But how do we know what we take as evidence for showing us the way things are and how they work is indeed enough? How close are we to the truth concerning our existence and purpose, or what everything else has to do with us (i.e., our surroundings, or our co-inhabitants of this planet whether living or inert)? Perhaps this is such a big question that many people have simply put it on hold in the recesses of their minds, or else throwing it completely from the mind so as to concentrate on the day-today tasks at hand. Perhaps it is long past the time when we should consider such things with renewed interest and contemplation. The problem is that in looking at our human nature, we can be quite blinded by ourselves, to the extent that the results we find in our studies can be very biased, often without our being able to see exactly how. Perhaps the most logical way of dealing with this dilemma is also claimed by mystics to be the oldest: to strive with much will and discipline to shed oneself of all that might cloud our perception, effectively becoming a person who in some way has transcended beyond a state of being that is constantly worrying about the self, its image, its survival, its transgressions. If it sounds difficult, that is because it is, at least for those who have already picked up the excess baggage of culture from society. Moreover, those who have managed to break through all self delusions do not necessarily become recognizable as having done such a thing. It would be their veil that is lifted, not that of their observer. One could possibly walk down the street right past someone who sees th ings in an entirely different way and not know it. Things are not as they seem, and this applies to everything.

FAMOUS PEOPLE :: essays research papers

Rosa Parks is widely known as the African-American woman who refused to get off her seat on a bus. She did not want to forfeit her seat in order for a white individual to replace her. She was arrested and taken into custody against her will, just because she felt the need to stay on the seat she felt she rightfully deserved. On December 1st, 1955, according to history, Rosa Parks was tired and exhausted from a long day of work. In fact, under different circumstances, she would have probably given up her seat willingly to a child or elderly person. But at this point in history, Parks was tired of the treatment she and other African-Americans received everyday of their lives. This included racism, segregation, prejudice and the Jim Crow laws of the time. After she took a stance, Americans seemed to notice and the laws and regulations of the time were questioned and subsequently, revised. Before her arrest, Parks had the fire inside of her to change what was wrong with things that were unjust. She served as secretary of the NAACP and later an adviser to the NAACP Youth Council and tried to register to vote on many occasions when it was basically impossible to do so. Not only was Parks a legitimate figure in the African-American community, but also she initiated change without really realizing so. After the bus incident, the establishment of the Montgomery Improvement Association was implemented, led by a young pastor named Dr. Martin Luther King, Jr. The world today is clearly different all because of Rosa Parks refusing to give her seat up. Her action lead to reaction, which is the most important part in establishing change. Her act of defiance began a movement that ended legal segregation in America. This meant that people of different color could finally start drinking from the same water fountain, restrooms were not designated â€Å"colored† and â€Å"white,† and one of the most important things was that schools started desegregating, which mean t black and white children could attend the same schools. This last item was finally implemented by the passing of the Brown v. Board of Education law, but it would not have been able to happen if Rosa Parks had gotten up from her seat. Had she done that, our future as Americans would have been compromised and the laws that are active today might have been something African-Americans would still be fighting for.

Cause and Effect of Earthquakes Essay

The ground trembles, shakes and growls. Pictures that were once hanging so beautifully on the wall smash to the ground exploding into glittery slivers of broken glass, roadways break apart, engulfing whatever was in its path, never to be seen again. For many, this would seem to be the makings of a fictional horror movie created by Hollywood with intent to frighten a person and to play with ones senses. For those who live in the areas depicted by film, this is real life, all of the fear and terror of a shaking ground comes to life and people everywhere grab those that are most precious to them and scream â€Å"Earthquake!† According to Lisa Wald (2012), â€Å"an Earthquake is what happens when two blocks of Earth suddenly slip past one another.† Wald also says that the reason the earth shakes when there is an earthquake is â€Å"that the edges of the faults are stuck together, and the rest of the block is moving, the energy that would normally cause the blocks to slide past one another is being stored up. When the force of moving blocks finally overcomes the friction of the jagged edges of the fault and it unsticks, all that stored up energy is released.† Wald goes on further to suggest that this energy is then released into seismic waves, it is these waves that cause the Earth to shake. This shaking, while normal for the Earths development, can be fatal for those who live in it. The damage that is caused by an earthquake can be broken into three specific areas. These areas include the Emotional damage, physical damage and environmental damage. The emotional damage caused by loss is one of the more detrimental areas of concern for humans as they are the ones whose lives are so greatly affected by feeling. People generally tend to have a harder time accepting death if it is spontaneous (Hamilton health sciences, 2000). The grieving process is harder, last longer and is full of disbelief. When natural occurrences such as earthquakes happen, many individuals lose their lives in an instant. Whether it is due to power failure and medical equipment failing, the destruction of homes and buildings and being forced into the street facing other dangers such as wildlife or people with poor intentions, or becoming trapped under rubble from buildings or roadways that have been destroyed. This emotional damage caused makes it far more difficult for the survivors of the earthquakes to move past the tragedy quickly. It may take many hours of grievance counseling for these people to be functional members of society again, to move forward with their lives. Some people develop severe anxiety and fear that an earthquake will hit when they are least expecting it and begin refusing to leave their homes. On the other hand, some individuals feel such a sense of togetherness after loss from an earthquake, they quickly pull together to help other people deal with their losses, searching for those who may still be alive and even assisting with clean up and rebuilding of homes and businesses. They go on to looking for more ways to help their community in the time of need, and really do a great deal to help others get back on their feet. Physical damage is bound to happen to some extent during an earthquake, though architects and engineers are now looking at new ways to make buildings and homes more earthquake resistant for those who live in high quake areas, the cost of such engineering is incredibly costly and not everyone can afford such detail to construction. Many people’s homes, one moment standing proud and tall, end up reduced to rubbles of brick and mortar in a matter of seconds. Cars disappear into what was once a street or roadway never to be seen again. Businesses destroyed, too expensive to repair, force people into lives of poverty. Far too many individuals end up homeless and jobless from natural disasters without their loved ones or their most loved possessions, and have no ability to be able to start from scratch again. Many insurance companies will not cover the damage caused by natural disasters, especially if the property is in an area known to be high in a specific disaster such as earthquakes. If they were to offer this form of protection, it would be at a greater cost to allow a person to rebuild their home or business. In the event of a natural disaster, the consequences could be dire and the insured could be slapped with higher yearly fees and deductibles. A price not many people are prepared to pay with high incidents of poverty in the world. Another of the more detrimental effects of earthquakes is how the environment changes with every quake that occurs. The environment is obviously going to take the largest hit from an earthquake. Localized effects would include forest fires, mudslides, and landslides while greater effects can be felt on the other side of the planet with disasters such as tsunamis. The Asian countries have taken the hardest tolls due to earthquakes, with the largest tragedy being in 2004 when a tsunami that was developed out of a high-scaled earthquake in Sumatra. This tsunami assailed twelve countries, killed over two-hundred and twenty thousand people (Daniel Ten Kate & Berni Moestafa, 2012), and still continues to affect people eight years later. When a tsunami strikes, fatalities are guaranteed. People die by drowning, hypothermia, starvation, and rarely have time to escape their impending death or injury. Beautiful flowers and gardens can be lost forever, sacred tombs, and artifacts washed out to see. Landslides and mudslides may not sound as fatal as a tsunami, however; these occur when the earth shifts and vibrates and causes the land to shift and vibrate with it. Many areas that are high for landslide danger put up protective netting or boarding to prevent the danger of it affecting people in the community, but it is not always possible to contain. They can quickly bury homes and people with no chance of recovery. Fires can be caused by electrical wires being exposed and touching flammable debris, broken gas lines, and power lines and are almost impossible to extinguish with water mains being broken and dust and debris floating through the air feeding and fueling the fires. It is amazing that even a slight shift in the planet can cause such devastation in the world. The shifting of the Earth, while natural, can be fatal to so many objects in its path. Yet it is something that can occur without notice, even with monitoring. The emotional, physical, and environmental damage that can occur is devastating and many people are left homeless, with no income, family, or possessions. Left to fend for themselves in the streets, searching for a way out, attempting to avoid the dangerous wildlife or people they may encounter on their own. Many children cry for their parents, never to see them again. The effects of earthquakes can be greatly reduced if humanity would listen to the scientists or experts on natural disasters. By building more structurally sound buildings and preparing ourselves further for a disaster, we can all benefit from becoming safer during an earthquake. References http://earthquake.usgs.gov/learn/kids/eqscience.php http://www.bloomberg.com/news/2012-04-11/indonesia-hit-by-8-7-magnitude-quake-tsunami-warnings-issued.html http://www.hamiltonhealthsciences.ca/documents/Patient%20Education/SuddenDeathPORTRAIT-th.pdf